Shop floor data is rapidly becoming one of the most important sources of information for print service providers and their partners that support them. Knowing there are great sources of data within a print service provider in one thing, but understanding how, where and what to measure is another. Whether you have data collection sensors or software platforms like management information systems, data is being collected and used to identify business decisions like lowering costs and optimizing shift performance. Data has also played a role in printing companies that are providing marketing services and, as such, serving up dashboards on campaign effectiveness that translates into end user value. (more…)
Creating a differentiated value in graphic communications is not easy. Anyone can find a partner with the latest technology, solving the latest problems and, of course, all promising savings and revenue for customers.
With all the commotion surrounding the presidential campaign, the current political environment makes it hard to see where tax benefits exist.
I have had the fortunate pleasure to be a part of the advisory board for NPES, the Association for Suppliers of Printing, Publishing and Converting Technologies. One of the items we discuss is government affairs and the effects on businesses in America today. As new initiatives arise, we make time in Washington, D.C. to lobby for our customers and for our businesses. We work on many important issues, from addressing the abuse of “patent trolls” by helping shape the reformation of our intellectual patent laws to working toward improving the Trans-Pacific Partnership trade agreement.
It’s the season when we peer into the future and predict what may lie ahead in 2016 and beyond. As one of the leaders in the graphics communications industry, it allows us the fortitude to speak with leading printers and research analysts, polish our crystal ball and interpret what we see as the coming challenges and trends of this evolving market that will affect your business.
For the most part and quite frankly obvious, we see that the trend of declining print and the challenge of how to combat it will continue. The solutions today and in the coming years will lead the way were we to change the conversation in regard to the divergence of print spend by decision-makers. Today’s print spend is very different and in contrast with e-distribution of content and the changing social platforms whereby companies are redistributing marketing dollars towards them. Konica Minolta’s integrated services portfolio is helping printers expand their services, which would allow them to take advantage of this industry shift.
What will your business look like in three years? Chances are it won’t look like it does today.
Just like every other industry, Graphics Communications is in the middle of a sea change for many years. It’s no longer prudent, or productive, to offer just print services. The savvy production printer knows that there are myriad related new services all designed to optimize virtualized workloads across complex IT infrastructures, drive sales, maximize manufacturing efficiencies and decrease operating costs.
In fact, our theme at this year’s GRAPH EXPO 15 asks you exactly that: “What Will Your Business Look Like in Three Years?” With our expertise, there are several business areas that you can expand into:
A couple of weeks ago, I published a blog about document management and the changing industry within that practice. This time, I want to expand toward the other end of the spectrum, Enterprise Content Management.
ECM is taking hold in many medium to large enterprises and it is a key plank in our own strategy. It’s important to point out that, across the continuum of document management, we have a full suite of services that expands our ECM services as a key area for strategic investment and growth in our core solutions portfolio.
You may have recently seen the announcement that Microsoft and Dropbox are joining forces.
This is a major shift in online storage and file syncing as the two notable software giants struggle to compete with companies like Box and smaller companies like Evernote and FileBound. There is a growing investment in fully integrated document management solutions like Xerox’s Docushare, Hyland’s OnBase and IBM’s FileNet. Overall, the field is a myriad of providers and the leaders are the ones that own the business relationship and not the ones that cater to consumers.
I am often asked, “Can Konica Minolta claim market leadership in the production space?” While the analysts might still be deciding who the leaders are, I believe the facts are in our favor. The success of the bizhub PRESS C8000 propelled us to a leadership position in the mid-market production print segment and our product road map will help expand that into the upmarket segments. Our growing solution portfolio sets us apart by helping commercial printers drive efficiencies and expand business opportunities. As proof, we are the ONLY equipment manufacturer that is gaining in market share and in gross revenue. I believe we are leaders in this space and GRAPH EXPO 14 is the perfect time to demonstrate it.
As we prepare for the biggest graphics communication trade show of the year, it’s the perfect time to showcase the value Konica Minolta’s EnvisionIT Production portfolio provides customers.
These days, consumer analytics and big data help marketers develop highly targeted and customized campaigns for reaching buyers. This means that marketing campaigns are more complex, with the goal of reaching a target audience using the individual’s preferred medium — email, mobile, social media or traditional print. Rarely do I talk with marketers who are only using traditional print approaches – it’s all about multichannel campaigns. They are executing on campaigns that leverage variable data variable images, QR codes and PURLs, depending on the channel – social media, email, or mail. See “One to One Marketing – Its All About the Data” (My Print Resource).
Many of the print service providers I visit are looking to transform their business to offer new services that directly address the challenge of cross media marketing. By aligning with marketing departments and investing in new technology solutions, these printers are able to expand their businesses and better meet their customer’s needs. (more…)