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  • Konica Minolta PROKOM Conference Recap

    , Vice President, Product Management and Planning

    PROKOM logoHistory was made in Vienna. The inaugural gathering of Konica Minolta’s PROKOM user community brought together production print experts and users to connect, learn and grow with like-minded people and businesses. (more…)

    From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology, Thought Leaders

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    Konica Minolta has very loyal customers.

    Because of this, Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. We have also received top honors in brand engagement.

    2017 Brand keys_cmykThis says a lot about our commitment to our customers. We set extremely high standards for our customer experience and work continually to make each customer’s journey the best it can possibly be. Our goal across the company, especially in Marketing, is to enhance every customer experience and to proactively communicate with customers regularly.

    Today’s customers want interactions that are easy, fast and reliable, and MyKMBS, our virtual, self-service mobile app, gives them that freedom. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere. You can read more about MyKMBS in our blog and download the app for Android or iOS to explore its countless features.

    To make our digital customer experience more robust, we have refreshed the design of our website homepage. Analytics show us where users are searching for information, which pages they are going to the most often and which pages they are spending the most time on. We have identified the pages have the highest traffic and we have moved links to these pages onto our homepage for easy customer access. We’ve also created content specific to our customers’ roles, so whether they are a high school administrator, an office manager, a CIO or a production print shop owner, we speak their language and offer subsequent pages that educate them about their unique business challenges and then offer seamless solutions.

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    Customer Experience, Leadership, Marketing, Thought Leaders

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    How Omni Channel Marketing Services Deliver Added Value

    , Vice President, Graphic Communications & Industrial Print

    (This blog post is part 1 of a 3 part series)

    Blog-IntegratedServicesYou’ve heard of multi-channel communications, also known as omni channel marketing. In fact, Konica Minolta provides a multi-channel marketing execution platform called EngageIt XMedia. (more…)

    From Our Experts, Marketing, Solutions, Strategy

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    24 Hours of Daytona, Daytona International Speedway, Daytona Beach, FL. , January 2017. (Photo by Brian Cleary/bcpix.com)Speed.

    I’ve been thinking a lot about that word.

    First, there’s the obvious connection. Our partner Wayne Taylor Racing kicked off their 2017 season at the 55th Rolex 24 at Daytona, introducing the brand new No. 10 Konica Minolta Cadillac DPi-V.R. In its first official race appearance, their speed and technology resulted in victory! (more…)

    Cloud, Content Management, Leadership, Marketing, Solutions, Strategy, Technology, Thought Leaders

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    Health_imageOur country’s ever-evolving healthcare landscape makes the future very unpredictable.  Changes are occurring everywhere – regulation and legislation, reimbursement, technology, medical advances, and even the way healthcare is accessed and consumed. These changes impact how healthcare is delivered, paid for and administered. As such, it is imperative that Konica Minolta take an active role in understanding the industry and provide healthcare solutions in order to help our customers prepare for a future that will look very different than it does today.  (more…)

    Content Management, From Our Experts, Marketing, Security, Solutions, Strategy, Technology

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    With A Digital Label, Yes, It’s Personal

    , Vice President, Product Management and Planning

    I have a bottle of wine that was given to me by a close friend. I never drank it; not because I don’t believe I’ll like the taste, but because I love the label so much I just don’t want to drink it and have to discard the bottle. I show it to friends, it’s so attractive. That’s the thing about high-quality labels – they can add a personal aspect to everything that we do.

    labelMost of us take labels for granted. How could you not when we see them every day on practically every item we buy? But much time and effort goes into creating them, from conception to production, in order to help get that product to attract buyers and make it memorable from a branding perspective. This is quite a responsibility for something taken for granted.

    Konica Minolta doesn’t take labels for granted, which is one reason why we’ve introduced innovative digital solutions like the bizhub PRESS C71cf for printers’ label shops. This unique press represents the culmination of digital printing technology and high-end digital performance at a lower cost to create new opportunities for a label shop to increase its profits, productivity and customer satisfaction.

    Another reason is the size of the market. According to the TLMI 2015 Digital Label Survey, the North American digital printed label revenue stands at just over $1 billion. That total will rise dramatically as the survey noted that three in every four press installations by the year 2020 will be digital, providing greater opportunities for printers to create memorable labels for their customers. Who are the current biggest users of labels? The survey reported that the top three biggest markets using labels are pharmaceutical, consumer durables and health and beauty.

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    From Our Experts, Marketing, Technology

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    Dino_2_revised

    As an enthusiastic wine maker, I’m always drawn to the feelings that wine brings to me: relaxation, good company, family, fun. I believe I share these feelings with many others who look for the same connections in life. Whether I make the wine or buy it, I always think that one of the most important aspects is the presentation, led by the label. What’s a better way to attract attention than a high-quality foil and varnished label? I feel the same way about our technology. At the end of the day, there is always a person, like me, who wants to offer creativity to the world.

    Our quest to bring new and exciting solutions that draw the kind of feelings I noted above is always ongoing. One great example is our investment in the MGI Digital Graphic Technology product line. A French-based leading decorative printing equipment manufacturer, MGI doesn’t just give Konica Minolta a clear point of difference in its growing product line, but our customers get one as well – along with an opportunity to jump into a growing market.

    How does it do this?

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    Marketing, Strategy, Technology, Thought Leaders

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    Blog-Prew

    To develop and deepen our relationships with you, we must understand your needs.   The best way to do that is to ask.  At Konica Minolta, we capture this “Voice of the Customer” in a number of ways.  One of these methods is through a variety of customer surveys.

    Our annual customer experience survey is a relationship survey that puts a finger on the pulse of our customers like you at a specific point in time. It also serves as a window into the health of our relationship with you.  We conduct customer experience surveys for different audiences, including office product customers, print production customers and our dealers. (more…)

    Customer Experience, From Our Experts, Marketing, Strategy

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    GJS_Predictions

    It’s the season when we peer into the future and predict what may lie ahead in 2016 and beyond. As one of the leaders in the graphics communications industry, it allows us the fortitude to speak with leading printers and research analysts, polish our crystal ball and interpret what we see as the coming challenges and trends of this evolving market that will affect your business.

    For the most part and quite frankly obvious, we see that the trend of declining print and the challenge of how to combat it will continue. The solutions today and in the coming years will lead the way were we to change the conversation in regard to the divergence of print spend by decision-makers. Today’s print spend is very different and in contrast with e-distribution of content and the changing social platforms whereby companies are redistributing marketing dollars towards them. Konica Minolta’s integrated services portfolio is helping printers expand their services, which would allow them to take advantage of this industry shift.

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    From Our Experts, Marketing, Strategy, Technology

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    3 Reasons why Online Collaboration is Your Sales Team’s Secret Weapon

    , Vice President, Marketing, All Covered IT Services from Konica Minolta

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    For your sales team, the Internet can be a double-edged sword. The connection between the customer and your sales team is now stronger than ever, but so is the potential for mismanaging the relationship.

    The right online collaboration software can spell the difference. With more sales calls done virtually instead of face to face, online collaboration – particularly using CRM (Customer Relationship Management) software – is the new status quo for sales teams and clients to reach a consensus.

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    Marketing, Solutions, Strategy, Technology

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