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  • Health_imageOur country’s ever-evolving healthcare landscape makes the future very unpredictable.  Changes are occurring everywhere – regulation and legislation, reimbursement, technology, medical advances, and even the way healthcare is accessed and consumed. These changes impact how healthcare is delivered, paid for and administered. As such, it is imperative that Konica Minolta take an active role in understanding the industry and provide healthcare solutions in order to help our customers prepare for a future that will look very different than it does today.  (more…)

    Content Management, From Our Experts, Marketing, Security, Solutions, Strategy, Technology

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    With A Digital Label, Yes, It’s Personal

    , Vice President, Product Management and Planning

    I have a bottle of wine that was given to me by a close friend. I never drank it; not because I don’t believe I’ll like the taste, but because I love the label so much I just don’t want to drink it and have to discard the bottle. I show it to friends, it’s so attractive. That’s the thing about high-quality labels – they can add a personal aspect to everything that we do.

    labelMost of us take labels for granted. How could you not when we see them every day on practically every item we buy? But much time and effort goes into creating them, from conception to production, in order to help get that product to attract buyers and make it memorable from a branding perspective. This is quite a responsibility for something taken for granted.

    Konica Minolta doesn’t take labels for granted, which is one reason why we’ve introduced innovative digital solutions like the bizhub PRESS C71cf for printers’ label shops. This unique press represents the culmination of digital printing technology and high-end digital performance at a lower cost to create new opportunities for a label shop to increase its profits, productivity and customer satisfaction.

    Another reason is the size of the market. According to the TLMI 2015 Digital Label Survey, the North American digital printed label revenue stands at just over $1 billion. That total will rise dramatically as the survey noted that three in every four press installations by the year 2020 will be digital, providing greater opportunities for printers to create memorable labels for their customers. Who are the current biggest users of labels? The survey reported that the top three biggest markets using labels are pharmaceutical, consumer durables and health and beauty.

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    From Our Experts, Marketing, Technology

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    Dino_2_revised

    As an enthusiastic wine maker, I’m always drawn to the feelings that wine brings to me: relaxation, good company, family, fun. I believe I share these feelings with many others who look for the same connections in life. Whether I make the wine or buy it, I always think that one of the most important aspects is the presentation, led by the label. What’s a better way to attract attention than a high-quality foil and varnished label? I feel the same way about our technology. At the end of the day, there is always a person, like me, who wants to offer creativity to the world.

    Our quest to bring new and exciting solutions that draw the kind of feelings I noted above is always ongoing. One great example is our investment in the MGI Digital Graphic Technology product line. A French-based leading decorative printing equipment manufacturer, MGI doesn’t just give Konica Minolta a clear point of difference in its growing product line, but our customers get one as well – along with an opportunity to jump into a growing market.

    How does it do this?

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    Marketing, Strategy, Technology, Thought Leaders

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    Blog-Prew

    To develop and deepen our relationships with you, we must understand your needs.   The best way to do that is to ask.  At Konica Minolta, we capture this “Voice of the Customer” in a number of ways.  One of these methods is through a variety of customer surveys.

    Our annual customer experience survey is a relationship survey that puts a finger on the pulse of our customers like you at a specific point in time. It also serves as a window into the health of our relationship with you.  We conduct customer experience surveys for different audiences, including office product customers, print production customers and our dealers. (more…)

    Customer Experience, From Our Experts, Marketing, Strategy

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    GJS_Predictions

    It’s the season when we peer into the future and predict what may lie ahead in 2016 and beyond. As one of the leaders in the graphics communications industry, it allows us the fortitude to speak with leading printers and research analysts, polish our crystal ball and interpret what we see as the coming challenges and trends of this evolving market that will affect your business.

    For the most part and quite frankly obvious, we see that the trend of declining print and the challenge of how to combat it will continue. The solutions today and in the coming years will lead the way were we to change the conversation in regard to the divergence of print spend by decision-makers. Today’s print spend is very different and in contrast with e-distribution of content and the changing social platforms whereby companies are redistributing marketing dollars towards them. Konica Minolta’s integrated services portfolio is helping printers expand their services, which would allow them to take advantage of this industry shift.

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    From Our Experts, Marketing, Strategy, Technology

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    3 Reasons why Online Collaboration is Your Sales Team’s Secret Weapon

    , Vice President, Marketing, All Covered IT Services from Konica Minolta

    salesforce_dev_blog_image

    For your sales team, the Internet can be a double-edged sword. The connection between the customer and your sales team is now stronger than ever, but so is the potential for mismanaging the relationship.

    The right online collaboration software can spell the difference. With more sales calls done virtually instead of face to face, online collaboration – particularly using CRM (Customer Relationship Management) software – is the new status quo for sales teams and clients to reach a consensus.

    (more…)

    Marketing, Solutions, Strategy, Technology

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    Sports marketing builds relationships

    , Senior Vice President, Business Intelligence Services and Product Planning
    Spieth
    Jordan Spieth hits his tee shot on the 12th hole during the final round of The Masters golf tournament at Augusta National Golf Club. Credit: Rob Schumacher/Rob Schumacher-USA TODAY Sports

    History was made over the weekend at the 2015 Masters as Jordan Spieth became the second-youngest player to wear the green jacket, behind only Tiger Woods’ effort in 1997. The 21-year-old set several records during his command of the PGA tournament. He became only the fifth person to lead the Masters from start to finish. His 28th birdie on the 15th hole made him the first player to reach 19-under-par at Augusta. His halfway total of 14-under-par broke a 39-year-old record and his 16-under for 54 holes was also a course record. This kid’s extraordinary accomplishments caught the eye of the country and the world.

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    Leadership, Marketing, Thought Leaders

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    Creating efficiency for Legal customers

    , Director, Business Development

    legal

    We’ve always created solutions targeted to distinct customer segments. From graphic communications to healthcare and education, our portfolios give our customers specifically designed products and services that uniquely meet their needs.

    Nowhere is this philosophy more customized than in the Legal industry. Together with our hardware technology, our legal clients also get best-in-class software, services and solutions via Konica Minolta Business Solutions and our All Covered IT Services subsidiary.

    (more…)

    Customer Experience, From Our Experts, Marketing, Solutions, Strategy, Technology

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    FehertyDavid Feherty has a potty mouth.

    But that didn’t stop the crowd at Day 2 of Konica Minolta’s Art of Disruption dealer meeting from laughing and cheering the outspoken Golf Channel host’s keynote address.

    Feherty was introduced by Rick Taylor, President and COO, to help him announce a multi-year marketing relationship. Konica Minolta is now designated the “Official Multifunction Printers of the PGA TOUR,” along with its ongoing exclusive sponsorship of the popular Konica Minolta Bizhub SwingVision camera in PGA TOUR telecasts.

    Once the “business” was out of the way, Feherty got down to spinning yarns about past adventures on the PGA TOUR and present adventures as a writer and broadcaster with CBS Sports and Golf Channel, all peppered with his trademark no-holds-barred commentary.

    He wrapped up his remarks with a request to the audience to support our soldiers and remember their sacrifices. As a co-founder of Troops First Foundation, Feherty is passionate about the non-profit’s work to create programs and events designed for Wounded Warriors and their families.

    Well played, Mr. Feherty.

    Marketing, Solutions, Strategy

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    We Have Seen the Future and It Is Interns

    , Senior Vice President, Business Intelligence Services and Product Planning

    internsThis summer, 52 bright and energetic young adults got a taste of corporate America interning at Konica Minolta offices around the country.

    Their roles were varied: sales, marketing, customer service, systems engineering and IT. All came ready to work, rolling up their sleeves and jumping right in to their respective departments. We believe the internship program was a huge success, not just for the students who got to experience various aspects of our company and corporate life, but also for us. (more…)

    Leadership, Marketing, Strategy, Thought Leaders

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