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  • Our Redesigned Website: Talking Directly to the Customer

    , Senior Vice President, Business Intelligence Services and Product Planning

    Kevin Kern

    Senior Vice President
    Business Intelligence Services and Product Planning


    Kevin P. Kern leads the Business Intelligence Services and Product Planning organization. In this role, he is responsible for the growth and innovation of the company's technology, solutions, vertical markets and ECM practice. In his spare time, he enjoys playing guitar, golf and hanging with his family.

     

    home pageOur redesigned website personifies everything that we at Konica Minolta are doing for our customers.

    It welcomes visitors with bold, bright colors, a clean design and simplified layout and uses a more intuitive user interface that speaks directly to four of our primary customer segments via new persona pages — something we haven’t offered before.

    By focusing the website on buyer personas, we are able to develop content and design elements that speak to business owners, office professionals, IT professionals and graphic professionals. Each segment is able to self-identify and choose content specific to their needs.

    The site’s refreshed and simplified look and enhanced content is improved and optimized for mobile and smart devices for greater reach and a more-engaging user experience.

    You’ll find that it highlights content focused on Enterprise Content Management (ECM), Document Management and Automated Workflow solutions for our four primary segments — Legal, Healthcare, Education, Government and Finance — again, speaking directly to customers and prospects in those vertical markets.

    There are several other key redesign changes. We have reorganized the layout to categorize Konica Minolta’s technology, IT services and information management. Additional landing pages give visitors high-level information at their fingertips, with the ability to drill down deeper on subjects of interest.

    Focusing on customer needs, there is now one landing page that includes customer care, sales and information, mykmbs.com, the bizhub marketplace, support and drivers, best developer support, meter and serial locator and accessibility. From this resource, visitors can click on the assistance they need and go right to a friendly voice or a handy reference document.

    The new site is the result of a dedicated team, working across departments to design, build and support the most-comprehensive, easy-to-use website that we’ve had to date.

    Our aim was to offer improved usability and provide an engaging and informative experience for our users. We have adjusted our SEO and SEM strategy to align with the new site in order to help our customers and prospects easily access information via search engines. We expect an increase in content consumption and landing page conversions because of this.

    But, ultimately, our goal is to facilitate our customers and potential customers as they research our company and understand our mission. Once they understand how we align with their business objectives, then we can have a deeper conversation. And that conversation should cement our position as their trusted advisor for all their business needs.

    November 10, 2015

    Customer Experience, Thought Leaders

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