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Konica Minolta Blog

Konica Minolta's blog provides valuable insights from executives and key contributors focusing on IT and cloud services, information management, and enterprise content solutions for your industry and practice. Our unique mix of innovation and expertise provides our readers with technology solutions to help their business run more efficiently. Check back often for updates on timely industry news commentary or subscribe to our RSS feed.  

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  • In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)

    Customer Experience, From the Experts, Marketing, Strategy

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    Let’s be real, change can be difficult.  Some people seem to be wired to like variety, novelty or change from the routine.  Others seem to prefer the status quo, the predictable and the familiar.  Some of the top obstacles given as challenges to overcome when implementing technological change have to do with people: Lack of user acceptance, resistance to change and generational learning concerns. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

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    I remember a TV commercial from the 1990s for a still camera that featured the great tennis player, Andre Agassi, had the accompanying tagline: “Image is Everything.” That tagline is still very applicable and valid today in the production print world with the emergence of digital finishing. This encompasses such “touch-and-feel” finishing applications as Spot UV, 3D embossing and foil stamping, which provide sensory dimensional textures to printed output. These and other services bring to life brochures, labels, posters and packaging with eye-catching images. And it’s finally catching the eye of print shops everywhere. (more…)

    From Our Experts, Marketing, Solutions, Strategy, Technology

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    The Immortal Wide-Format Printing

    , Manager, Product Marketing Industrial Print Products

    Large format printing is everywhere. Go to a shopping mall and nearly every store has some large or wide format printing project displayed. Go to New York City, walk a few blocks and you’ll be inundated by banners, flags, posters and billboards. Drive any U.S. highway, draw near a city and you’ll see billboard after billboard with each message printed on large or grand format printers. (more…)

    From Our Experts, Solutions, Strategy, Technology

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    If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Leverage G7 Quality for Profitable Business Growth

    , Director, Franchise & Commercial Print Associations

    We all look for quality in what we buy for our family and homes. We want a consistent level of quality in the goods purchased, quality service for the life of the product, and always at the right price. As a new homeowner, the selection, design and build of our home occupied months of research and what seemed like every day in-depth conversation about the process.  After an exciting year, the results turned out great. But recently, a number of friends and family have asked us to recommend someone to install their new curtains, provide landscape services or even to install overhead garage storage racks.  They ask if we’re happy and if we feel we “got a good deal” on each of our transactions.  Realize, every time we recommend a product or vendor, we’re also staking our own reputation that our preferred provider will do a consistent, quality, cost effective job every time.  (more…)

    Customer Experience, From Our Experts, Marketing, Strategy, Technology

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    Earlier this year I attended a program at the Connecticut Forum entitled “Disruption! Innovators in business, media and culture,” and was reminded that disruption is happening in all industries in diverse ways. The Forum’s preface suggested that the disruption that we have heard about is connected to “disruptive innovation,” a term coined by Clayton M. Christensen to mean “when a small company with fewer resources can successfully challenge incumbent businesses.” Facebook, Netflix and Amazon were cited as examples. Basically, it’s a new idea that prompts a shift in an industry, giving us a new way to operate. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

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    I love a well-kept yard and work very hard at hiring the right company to get my yard to look great. Admittedly, I don’t have the time or expertise to spend on my yard to keep it well-trimmed with beautiful beds, so I hire a service to do the job – better than I ever could. If I lived in a climate that got snow, I’d probably hire a plowing service to “shovel me out” – not because I can’t shovel or buy my own plow, but because someone else has the machinery to do it faster and better. (more…)

    Content Management, From Our Experts, Leadership, Security, Strategy

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    Print and Digital Communications Are Alive and Well

    , Manager, Product Marketing Industrial Print Products

    Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”

    I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)

    From Our Experts, Solutions, Strategy, Technology

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    A gorgeous week of weather in Southern California welcomed our 2017 FutuREady Conference as we hosted approximately 200 dealer partners and over 700 attendees to support them and the future of their businesses. The week was capped off with the Blue Angels Foundation Konica Minolta Golf & Tennis Classic, a charitable event that supports our military veterans.  The combination of business and charity brings perspective, motivation and additional purpose to an otherwise professional event. (more…)

    Corporate Citizenship, From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology

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