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Konica Minolta Blog

Konica Minolta's blog provides valuable insights from executives and key contributors focusing on IT and cloud services, information management, and enterprise content solutions for your industry and practice. Our unique mix of innovation and expertise provides our readers with technology solutions to help their business run more efficiently. Check back often for updates on timely industry news commentary or subscribe to our RSS feed.  

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  • Our Redesigned Website: Talking Directly to the Customer

    , Senior Vice President, Business Intelligence Services and Product Planning

    home pageOur redesigned website personifies everything that we at Konica Minolta are doing for our customers.

    It welcomes visitors with bold, bright colors, a clean design and simplified layout and uses a more intuitive user interface that speaks directly to four of our primary customer segments via new persona pages — something we haven’t offered before.

    By focusing the website on buyer personas, we are able to develop content and design elements that speak to business owners, office professionals, IT professionals and graphic professionals. Each segment is able to self-identify and choose content specific to their needs.

    The site’s refreshed and simplified look and enhanced content is improved and optimized for mobile and smart devices for greater reach and a more-engaging user experience.

    You’ll find that it highlights content focused on Enterprise Content Management (ECM), Document Management and Automated Workflow solutions for our four primary segments — Legal, Healthcare, Education, Government and Finance — again, speaking directly to customers and prospects in those vertical markets.

    (more…)

    Customer Experience, Thought Leaders

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