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  • Konica Minolta has very loyal customers.

    Because of this, Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. We have also received top honors in brand engagement.

    2017 Brand keys_cmykThis says a lot about our commitment to our customers. We set extremely high standards for our customer experience and work continually to make each customer’s journey the best it can possibly be. Our goal across the company, especially in Marketing, is to enhance every customer experience and to proactively communicate with customers regularly.

    Today’s customers want interactions that are easy, fast and reliable, and MyKMBS, our virtual, self-service mobile app, gives them that freedom. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere. You can read more about MyKMBS in our blog and download the app for Android or iOS to explore its countless features.

    To make our digital customer experience more robust, we have refreshed the design of our website homepage. Analytics show us where users are searching for information, which pages they are going to the most often and which pages they are spending the most time on. We have identified the pages have the highest traffic and we have moved links to these pages onto our homepage for easy customer access. We’ve also created content specific to our customers’ roles, so whether they are a high school administrator, an office manager, a CIO or a production print shop owner, we speak their language and offer subsequent pages that educate them about their unique business challenges and then offer seamless solutions.

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    Customer Experience, Leadership, Marketing, Thought Leaders

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    image_cxCustomers are smarter than ever.  Advancing technology has put more and more information at their fingertips and they know what they want!

    It is Konica Minolta’s mission to give them what they want and more. Our pledge goes beyond delivering the best products in the industry. Our pledge is also to deliver the best customer experience in the industry.

    To that end, we believe that our relationship with each customer starts long before they buy our products. Our relationship starts with each interaction that a person has with us. Whether online, on the phone or in person, we want that experience to be successful. Our goal is to support the business needs of each potential customer and surpass their expectations.

    Then, our relationship doesn’t stop when the products and services are delivered and installed. We want to earn customer loyalty every step of the journey by providing a world-class experience.

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    Customer Experience, From Our Experts

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    Our Redesigned Website: Talking Directly to the Customer

    , Senior Vice President, Business Intelligence Services and Product Planning

    home pageOur redesigned website personifies everything that we at Konica Minolta are doing for our customers.

    It welcomes visitors with bold, bright colors, a clean design and simplified layout and uses a more intuitive user interface that speaks directly to four of our primary customer segments via new persona pages — something we haven’t offered before.

    By focusing the website on buyer personas, we are able to develop content and design elements that speak to business owners, office professionals, IT professionals and graphic professionals. Each segment is able to self-identify and choose content specific to their needs.

    The site’s refreshed and simplified look and enhanced content is improved and optimized for mobile and smart devices for greater reach and a more-engaging user experience.

    You’ll find that it highlights content focused on Enterprise Content Management (ECM), Document Management and Automated Workflow solutions for our four primary segments — Legal, Healthcare, Education, Government and Finance — again, speaking directly to customers and prospects in those vertical markets.

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    Customer Experience, Thought Leaders

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    Sales strategy must EVOLVE

    , President, Direct Operations

    Puzzle

    How do you stay ahead of the competition? By continuing to evolve. For our Sales organization, that means focusing on what matters most to our customers.

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    Customer Experience, Leadership, Strategy, Thought Leaders

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    I started in this industry in 1997 after four years at Merrill Lynch, a brief stint in a computer depot repair company, and on the heels of just finishing graduate school. It was at the time when digital copiers were just starting to replace analog and the Motorola DynaTAC “brick” cell phone (quite the status symbol when Michael Douglas wielded it in the movie “Wall Street”) was being replaced by the newer, more compact, Motorola StarTAC flip phone. It was all about hardware and having the latest and greatest gadget, processor, beeper … you name it. Then, with the founding of Netscape, AOL, Prodigy and CompuServe, the internet era took off, proliferating the “world wide web” in households and penetrating the mainstream office environment. (more…)

    Customer Experience, Leadership, Strategy, Thought Leaders

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