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Konica Minolta Blog

Konica Minolta's blog provides valuable insights from executives and key contributors focusing on IT and cloud services, information management, and enterprise content solutions for your industry and practice. Our unique mix of innovation and expertise provides our readers with technology solutions to help their business run more efficiently. Check back often for updates on timely industry news commentary or subscribe to our RSS feed.  

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  • If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Konica Minolta has very loyal customers.

    Because of this, Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. We have also received top honors in brand engagement.

    2017 Brand keys_cmykThis says a lot about our commitment to our customers. We set extremely high standards for our customer experience and work continually to make each customer’s journey the best it can possibly be. Our goal across the company, especially in Marketing, is to enhance every customer experience and to proactively communicate with customers regularly.

    Today’s customers want interactions that are easy, fast and reliable, and MyKMBS, our virtual, self-service mobile app, gives them that freedom. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere. You can read more about MyKMBS in our blog and download the app for Android or iOS to explore its countless features.

    To make our digital customer experience more robust, we have refreshed the design of our website homepage. Analytics show us where users are searching for information, which pages they are going to the most often and which pages they are spending the most time on. We have identified the pages have the highest traffic and we have moved links to these pages onto our homepage for easy customer access. We’ve also created content specific to our customers’ roles, so whether they are a high school administrator, an office manager, a CIO or a production print shop owner, we speak their language and offer subsequent pages that educate them about their unique business challenges and then offer seamless solutions.

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    Customer Experience, Leadership, Marketing, Thought Leaders

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    MyKMBS appToday’s customers are in control, and they choose when and how they interact with companies. Mobile devices, social networking and the cloud are driving widespread change in personal and workplace communication. Who hasn’t done their banking on their phone or taken to Twitter to voice their pleasure (or displeasure) with their airline?

    This shift has changed expectations for customer service. Customers expect a consistent, integrated and seamless multi-channel customer service experience that they can manage right from their phone or tablet. Companies must be nimble enough to keep up with customer preferences and enable customer service via mobile devices.  And, research shows that customers prefer self-service now more than ever and want to be in control of their accounts 24 / 7.

    Konica Minolta has listened to our customers’ needs for virtual customer service. Our customer journey mapping analysis illuminated the need for us to expand our own digital customer service experiences beyond our MyKMBS.com customer portal to meet their needs, leading us to launch our new MyKMBS mobile app. The MyKMBS app is a game changer. Available for both iOS and Android devices, it can be downloaded for free from the App Store or Google Play. Customers can now manage their devices while on the go, right from their smartphones!

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    Cloud, From Our Experts

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    image_cxCustomers are smarter than ever.  Advancing technology has put more and more information at their fingertips and they know what they want!

    It is Konica Minolta’s mission to give them what they want and more. Our pledge goes beyond delivering the best products in the industry. Our pledge is also to deliver the best customer experience in the industry.

    To that end, we believe that our relationship with each customer starts long before they buy our products. Our relationship starts with each interaction that a person has with us. Whether online, on the phone or in person, we want that experience to be successful. Our goal is to support the business needs of each potential customer and surpass their expectations.

    Then, our relationship doesn’t stop when the products and services are delivered and installed. We want to earn customer loyalty every step of the journey by providing a world-class experience.

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    Customer Experience, From Our Experts

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    CX Day Banner

    Customer experience is vastly different from customer satisfaction, which is more limited in scope and focuses on how a company’s product or services fail to meet or exceed expectations at any given time. Customer experience, on the other hand, is about understanding the critical moments when a customer interacts with a company and, ultimately throughout the relationship, with a brand to drive purchasing and loyalty.

    The customer experience journey starts long before a potential customer buys our products. It starts with awareness about our company and our offerings. From the moment someone hears about us, through brand awareness, we are working to build their trust. We do that through shared values and goals. Do our products, our philosophy, our core values align with theirs?

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    Customer Experience

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    The golden rule for every business: “Put yourself in your customer’s place.”

    Orison Swett Marden

    More than ever, organizations are keenly aware that they can have cutting-edge products, superior customer service and the best talent but, if they are not keeping pace with their customers’ needs, they don’t have a working formula for success.

    In the legal industry, technology trends are rapidly changing. So, all aboard! The train has left the station and keeping pace is more paramount than ever.

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    From Our Experts, Security, Solutions, Strategy, Technology

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