• Insights
  • Recent Posts
  • Popular Posts
  • Popular Tags

  • The 4 Pillars of PROKOM

    , Marketing Manager, Production Print Solutions and Services

    It’s important to keep learning.

    I’ve been a teacher and a student all my life. It’s a passion that I’ve been fortunate to feed throughout my career, teaching at the college level at Pratt Institute and New York City College of Technology, where I was able to expand students’ portfolios in the graphic communications space.

    These were young adults just starting their careers, whether in digital printing press systems or software. But, even us older dogs can learn some new tricks. Regardless of the amount of time Prokom Conference Logo 01 largeyou’ve been in your job, it’s important to constantly learn and grow.

    That’s one of the reasons that Konica Minolta as created PROKOM, a professional community for innovation in print and digital media. PROKOM provides practical support and advice from industry experts and a platform to connect, learn and grow with like-minded people and businesses. Everyone in the graphic communications industry can join.

    PROKOM started as a vision about three years ago, when I started digging with Melissa Prew, our customer experience manager, into the results for our customer survey for our production print clients. One thing became very clear: our clients wanted us to be more than a vendor; they wanted a true partnership. They wanted technology training and business development advice.

    (more…)

    From Our Experts

    , , ,

    How Omni Channel Marketing Services Deliver Added Value

    , Vice President, Graphic Communications & Industrial Print

    (This blog post is part 1 of a 3 part series)

    Blog-IntegratedServicesYou’ve heard of multi-channel communications, also known as omni channel marketing. In fact, Konica Minolta provides a multi-channel marketing execution platform called EngageIt XMedia. (more…)

    From Our Experts, Marketing, Solutions, Strategy

    , , , , , , , ,

    How the Graphics Communications Buyer Landscape is Changing

    , VP, Sales Operations & Optimization, Industrial Print/Graphic Communications

    Blog-GraphicCommunication

    A recent Compu-mail blog titled “25 Direct Mail Statistics for 2016” post last year by Allison Jensen sheds light on a trend in the Graphic Communications market: The buying population is changing. While the blog regards direct mail, it indicates that who we sell to — and who our customers are selling to — has changed. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Thought Leaders

    , , , , , , , ,

    ‘Get On The Bus’ for Total Value Proposition

    , Vice President, Solutions and Product Planning

    service-bus

    Creating a differentiated value in graphic communications is not easy. Anyone can find a partner with the latest technology, solving the latest problems and, of course, all promising savings and revenue for customers.

    (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

    , , , , , , , ,