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  • Print and Digital Communications Are Alive and Well

    , Manager, Product Marketing Industrial Print Products

    Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”

    I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)

    From Our Experts, Solutions, Strategy, Technology

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    Automated Artificial Intelligence Revolutionizes Printing

    , Director, Franchise & Commercial Print Associations

    From the home to the office to the print shop, artificial intelligence (AI) is bringing smart technology into our workplace to make our lives easier. When I want to listen to music, I don’t always want to think about what band, what album or even what song I want to hear. I don’t always have time to make or sort through a playlist for specific selections. Today, I use a personal automation listening app like Pandora to pick my mood/feeling/style/era of music and it fills in the great bands, the great albums and the best songs from that timeline. Simply put, Pandora automates and makes my life easier. (more…)

    From Our Experts, Solutions, Technology

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    Print17_revisedPrint 17 – the commercial print industry’s most innovative and exciting exhibition – is just days away. It’s where Konica Minolta and other vendors get to show off their products and solutions. But more than that, it gives the world a bird’s-eye-view of the industry. This year, if you take a look at just our Print 17 booth alone and the wide array of offerings from us and our strategic partners, it’s clear to see the limitless opportunities that abound for print production. (more…)

    From Our Experts, Solutions, Technology

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    The Continuing Evolution of the Print Production Market

    , Vice President, Graphic Communications & Industrial Print

    Print17_revisedIn the print production market, including Graphic Communications and Industrial Printing, customers’ needs and expectations have changed over the last 30 years. As printing technology has changed, the method and means of production has changed, but print quality and impact are still the most important considerations. As digital quality levels and speeds keep increasing, new communication channels (email, social, etc.) and print embellishments or decorations (such as with our MGI solutions) have been the moving factors that continue to reset expectations for end customers. (more…)

    From Our Experts, Solutions, Strategy, Technology

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    Blog-IntegratedServicesPrint and workflow automation are at the forefront of all discussions surrounding the print shop of the future — particularly regarding the front and back end systems. In the past, the front- and back-end have been two distinct systems, basically what you see and what you don’t see. Now, they are converging together driven by the need for print automation solutions. A better understanding of these trends can help you when working with a customer and presenting print shop automation solutions and services. Today, we explain a brief overview of these industry changes. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

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    Konica Minolta PROKOM Conference Recap

    , Vice President, Product Management and Planning

    PROKOM logoHistory was made in Vienna. The inaugural gathering of Konica Minolta’s PROKOM user community brought together production print experts and users to connect, learn and grow with like-minded people and businesses. (more…)

    From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology, Thought Leaders

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    The Expanding Role Of Data In Graphic Communications

    , Vice President, Solutions and Product Planning

    Shop floor data is rapidly becoming one of the most important sources of information for print service providers and their partners that support them. Knowing there are great sources of data within a print service provider in one thing, but understanding how, where and what to measure is another. Whether you have data collection sensors or software platforms like management information systems, data is being collected and used to identify business decisions like lowering costs and optimizing shift performance. Data has also played a role in printing companies that are providing marketing services and, as such, serving up dashboards on campaign effectiveness that translates into end user value. (more…)

    Content Management, From Our Experts, Solutions, Technology

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    The 4 Pillars of PROKOM

    , Marketing Manager, Production Print Solutions and Services

    It’s important to keep learning.

    I’ve been a teacher and a student all my life. It’s a passion that I’ve been fortunate to feed throughout my career, teaching at the college level at Pratt Institute and New York City College of Technology, where I was able to expand students’ portfolios in the graphic communications space.

    These were young adults just starting their careers, whether in digital printing press systems or software. But, even us older dogs can learn some new tricks. Regardless of the amount of time Prokom Conference Logo 01 largeyou’ve been in your job, it’s important to constantly learn and grow.

    That’s one of the reasons that Konica Minolta as created PROKOM, a professional community for innovation in print and digital media. PROKOM provides practical support and advice from industry experts and a platform to connect, learn and grow with like-minded people and businesses. Everyone in the graphic communications industry can join.

    PROKOM started as a vision about three years ago, when I started digging with Melissa Prew, our customer experience manager, into the results for our customer survey for our production print clients. One thing became very clear: our clients wanted us to be more than a vendor; they wanted a true partnership. They wanted technology training and business development advice.

    (more…)

    From Our Experts

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    How Omni Channel Marketing Services Deliver Added Value

    , Vice President, Graphic Communications & Industrial Print

    (This blog post is part 1 of a 3 part series)

    Blog-IntegratedServicesYou’ve heard of multi-channel communications, also known as omni channel marketing. In fact, Konica Minolta provides a multi-channel marketing execution platform called EngageIt XMedia. (more…)

    From Our Experts, Marketing, Solutions, Strategy

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    How the Graphics Communications Buyer Landscape is Changing

    , VP, Sales Operations & Optimization, Industrial Print/Graphic Communications

    Blog-GraphicCommunication

    A recent Compu-mail blog titled “25 Direct Mail Statistics for 2016” post last year by Allison Jensen sheds light on a trend in the Graphic Communications market: The buying population is changing. While the blog regards direct mail, it indicates that who we sell to — and who our customers are selling to — has changed. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Thought Leaders

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