Shop floor data is rapidly becoming one of the most important sources of information for print service providers and their partners that support them. Knowing there are great sources of data within a print service provider in one thing, but understanding how, where and what to measure is another. Whether you have data collection sensors or software platforms like management information systems, data is being collected and used to identify business decisions like lowering costs and optimizing shift performance. Data has also played a role in printing companies that are providing marketing services and, as such, serving up dashboards on campaign effectiveness that translates into end user value. (more…)
It’s important to keep learning.
I’ve been a teacher and a student all my life. It’s a passion that I’ve been fortunate to feed throughout my career, teaching at the college level at Pratt Institute and New York City College of Technology, where I was able to expand students’ portfolios in the graphic communications space.
These were young adults just starting their careers, whether in digital printing press systems or software. But, even us older dogs can learn some new tricks. Regardless of the amount of time you’ve been in your job, it’s important to constantly learn and grow.
That’s one of the reasons that Konica Minolta as created PROKOM, a professional community for innovation in print and digital media. PROKOM provides practical support and advice from industry experts and a platform to connect, learn and grow with like-minded people and businesses. Everyone in the graphic communications industry can join.
PROKOM started as a vision about three years ago, when I started digging with Melissa Prew, our customer experience manager, into the results for our customer survey for our production print clients. One thing became very clear: our clients wanted us to be more than a vendor; they wanted a true partnership. They wanted technology training and business development advice.
(This blog post is part 1 of a 3 part series)
You’ve heard of multi-channel communications, also known as omni channel marketing. In fact, Konica Minolta provides a multi-channel marketing execution platform called EngageIt XMedia. (more…)
A recent Compu-mail blog titled “25 Direct Mail Statistics for 2016” post last year by Allison Jensen sheds light on a trend in the Graphic Communications market: The buying population is changing. While the blog regards direct mail, it indicates that who we sell to — and who our customers are selling to — has changed. (more…)
Creating a differentiated value in graphic communications is not easy. Anyone can find a partner with the latest technology, solving the latest problems and, of course, all promising savings and revenue for customers.
I am often asked, “Can Konica Minolta claim market leadership in the production space?” While the analysts might still be deciding who the leaders are, I believe the facts are in our favor. The success of the bizhub PRESS C8000 propelled us to a leadership position in the mid-market production print segment and our product road map will help expand that into the upmarket segments. Our growing solution portfolio sets us apart by helping commercial printers drive efficiencies and expand business opportunities. As proof, we are the ONLY equipment manufacturer that is gaining in market share and in gross revenue. I believe we are leaders in this space and GRAPH EXPO 14 is the perfect time to demonstrate it.
As we prepare for the biggest graphics communication trade show of the year, it’s the perfect time to showcase the value Konica Minolta’s EnvisionIT Production portfolio provides customers.