A recent Compu-mail blog titled “25 Direct Mail Statistics for 2016” post last year by Allison Jensen sheds light on a trend in the Graphic Communications market: The buying population is changing. While the blog regards direct mail, it indicates that who we sell to — and who our customers are selling to — has changed. (more…)
I have a bottle of wine that was given to me by a close friend. I never drank it; not because I don’t believe I’ll like the taste, but because I love the label so much I just don’t want to drink it and have to discard the bottle. I show it to friends, it’s so attractive. That’s the thing about high-quality labels – they can add a personal aspect to everything that we do.
Most of us take labels for granted. How could you not when we see them every day on practically every item we buy? But much time and effort goes into creating them, from conception to production, in order to help get that product to attract buyers and make it memorable from a branding perspective. This is quite a responsibility for something taken for granted.
Konica Minolta doesn’t take labels for granted, which is one reason why we’ve introduced innovative digital solutions like the bizhub PRESS C71cf for printers’ label shops. This unique press represents the culmination of digital printing technology and high-end digital performance at a lower cost to create new opportunities for a label shop to increase its profits, productivity and customer satisfaction.
Another reason is the size of the market. According to the TLMI 2015 Digital Label Survey, the North American digital printed label revenue stands at just over $1 billion. That total will rise dramatically as the survey noted that three in every four press installations by the year 2020 will be digital, providing greater opportunities for printers to create memorable labels for their customers. Who are the current biggest users of labels? The survey reported that the top three biggest markets using labels are pharmaceutical, consumer durables and health and beauty.
As an enthusiastic wine maker, I’m always drawn to the feelings that wine brings to me: relaxation, good company, family, fun. I believe I share these feelings with many others who look for the same connections in life. Whether I make the wine or buy it, I always think that one of the most important aspects is the presentation, led by the label. What’s a better way to attract attention than a high-quality foil and varnished label? I feel the same way about our technology. At the end of the day, there is always a person, like me, who wants to offer creativity to the world.
Our quest to bring new and exciting solutions that draw the kind of feelings I noted above is always ongoing. One great example is our investment in the MGI Digital Graphic Technology product line. A French-based leading decorative printing equipment manufacturer, MGI doesn’t just give Konica Minolta a clear point of difference in its growing product line, but our customers get one as well – along with an opportunity to jump into a growing market.
How does it do this?
It’s the season when we peer into the future and predict what may lie ahead in 2016 and beyond. As one of the leaders in the graphics communications industry, it allows us the fortitude to speak with leading printers and research analysts, polish our crystal ball and interpret what we see as the coming challenges and trends of this evolving market that will affect your business.
For the most part and quite frankly obvious, we see that the trend of declining print and the challenge of how to combat it will continue. The solutions today and in the coming years will lead the way were we to change the conversation in regard to the divergence of print spend by decision-makers. Today’s print spend is very different and in contrast with e-distribution of content and the changing social platforms whereby companies are redistributing marketing dollars towards them. Konica Minolta’s integrated services portfolio is helping printers expand their services, which would allow them to take advantage of this industry shift.
This is both an exciting time and a challenging time to be in our industry.
New revenue streams are developing: enterprise information and content management, mobility and cloud, managed IT services, production and industrial print. All of these avenues lead to new opportunities for both our direct and dealer channels. And all of these avenues put an even greater emphasis on providing an unparalleled customer experience.
While we see great growth in many areas, we must also look to the changing landscape of modern business. Employees – and employers – want and need new technology that will enable them to work anytime, anywhere. We must adapt our business to support the workforce of the future.