It’s the season when we peer into the future and predict what may lie ahead in 2016 and beyond. As one of the leaders in the graphics communications industry, it allows us the fortitude to speak with leading printers and research analysts, polish our crystal ball and interpret what we see as the coming challenges and trends of this evolving market that will affect your business.
For the most part and quite frankly obvious, we see that the trend of declining print and the challenge of how to combat it will continue. The solutions today and in the coming years will lead the way were we to change the conversation in regard to the divergence of print spend by decision-makers. Today’s print spend is very different and in contrast with e-distribution of content and the changing social platforms whereby companies are redistributing marketing dollars towards them. Konica Minolta’s integrated services portfolio is helping printers expand their services, which would allow them to take advantage of this industry shift.