History was made in Vienna. The inaugural gathering of Konica Minolta’s PROKOM user community brought together production print experts and users to connect, learn and grow with like-minded people and businesses. (more…)
It’s important to keep learning.
I’ve been a teacher and a student all my life. It’s a passion that I’ve been fortunate to feed throughout my career, teaching at the college level at Pratt Institute and New York City College of Technology, where I was able to expand students’ portfolios in the graphic communications space.
These were young adults just starting their careers, whether in digital printing press systems or software. But, even us older dogs can learn some new tricks. Regardless of the amount of time you’ve been in your job, it’s important to constantly learn and grow.
That’s one of the reasons that Konica Minolta as created PROKOM, a professional community for innovation in print and digital media. PROKOM provides practical support and advice from industry experts and a platform to connect, learn and grow with like-minded people and businesses. Everyone in the graphic communications industry can join.
PROKOM started as a vision about three years ago, when I started digging with Melissa Prew, our customer experience manager, into the results for our customer survey for our production print clients. One thing became very clear: our clients wanted us to be more than a vendor; they wanted a true partnership. They wanted technology training and business development advice.
As an enthusiastic wine maker, I’m always drawn to the feelings that wine brings to me: relaxation, good company, family, fun. I believe I share these feelings with many others who look for the same connections in life. Whether I make the wine or buy it, I always think that one of the most important aspects is the presentation, led by the label. What’s a better way to attract attention than a high-quality foil and varnished label? I feel the same way about our technology. At the end of the day, there is always a person, like me, who wants to offer creativity to the world.
Our quest to bring new and exciting solutions that draw the kind of feelings I noted above is always ongoing. One great example is our investment in the MGI Digital Graphic Technology product line. A French-based leading decorative printing equipment manufacturer, MGI doesn’t just give Konica Minolta a clear point of difference in its growing product line, but our customers get one as well – along with an opportunity to jump into a growing market.
How does it do this?
This is both an exciting time and a challenging time to be in our industry.
New revenue streams are developing: enterprise information and content management, mobility and cloud, managed IT services, production and industrial print. All of these avenues lead to new opportunities for both our direct and dealer channels. And all of these avenues put an even greater emphasis on providing an unparalleled customer experience.
While we see great growth in many areas, we must also look to the changing landscape of modern business. Employees – and employers – want and need new technology that will enable them to work anytime, anywhere. We must adapt our business to support the workforce of the future.
What will your business look like in three years? Chances are it won’t look like it does today.
Just like every other industry, Graphics Communications is in the middle of a sea change for many years. It’s no longer prudent, or productive, to offer just print services. The savvy production printer knows that there are myriad related new services all designed to optimize virtualized workloads across complex IT infrastructures, drive sales, maximize manufacturing efficiencies and decrease operating costs.
In fact, our theme at this year’s GRAPH EXPO 15 asks you exactly that: “What Will Your Business Look Like in Three Years?” With our expertise, there are several business areas that you can expand into: