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Konica Minolta Blog

Konica Minolta's blog provides valuable insights from executives and key contributors focusing on IT and cloud services, information management, and enterprise content solutions for your industry and practice. Our unique mix of innovation and expertise provides our readers with technology solutions to help their business run more efficiently. Check back often for updates on timely industry news commentary or subscribe to our RSS feed.

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  • A New Avenue for Advertising

    Engaging Customers Through Experiential Marketing

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    We’ve all seen the question floating around – is advertising dead? It’s not a surprising thought given how much white noise exists in the oversaturated world of advertising. Advertisements are everywhere and consumers are getting better at avoiding them, whether they are skipping through video ads on YouTube or paying to turn off advertisements altogether. Given these trends, there’s a growing need for companies to find new ways to effectively engage people. While traditional advertising might appear to be fading into its final days, advertising is actually far from dead! It simply needs to be smarter, and drive lasting connections and impressions with end customers. (more…)

    Customer Experience

    The Optimized Workplace

    Innovative Solutions For Your People, Processes And Assets

    , Director, Business Intelligence Services

    When you read the word ‘solutions’, what comes to mind? Software?  It’s much more than that; solutions are fixes, a means of solving a problem. In chemistry, a solution is known as a mixture of two or more substances that result in an interaction. For Konica Minolta, solutions are a combination of software, hardware and services, all looking for a chemist to deliver the potion. We are your chemists! (more…)

    From Our Experts

    Haptic Printing And Consumer Marketing

    How Decorative Embellishment Can Enhance Perceived Value

    , MGI Marketing Manager

    As human beings who must learn to live, love, work and connect with each other in a modern technological society, we all seek a natural framework of reference to structure our thoughts and feelings. The physical, biological vehicle of our bodies (including our eyes, hands, skin and brains) provides the field of gravity that grounds the sensory perception that fuels our minds. This element of subjective material existence is paralleled by the awareness and influence of our environmental settings, such as homes, offices or stores. (more…)

    From Our Experts

    The Real Estate Opportunity

    Improving Brokers’ Businesses By Addressing Their Distinct Challenges

    , Global Client Executive

    Residential real estate is a large industry which generates billions of dollars in revenue per year. Last year, there were approximately 210,000 companies operating in the residential brokerage field, which generated $200 billion in revenue. Not bad for an industry that was teetering on the brink of disaster just ten years ago. (more…)

    From Our Experts

    The 3 R’s Of Cybersecurity- Risk, Reputation, & Ransomware

    How To Navigate The Blueprint Of Cybersecurity

    , Director of Marketing and Communications, IT Weapons

    As the frequency of cyberattacks keeps rising, organizations need to be better prepared to mitigate such events. Cybercriminals are increasingly gaining access to tools such as ransomware, making it easier for them to launch attacks, and consequently, organizations must have a defined cyber risk management strategy to deal with these attacks. (more…)

    Security

    After 135 years in business, fourth-generation owner John Hummel had seen numerous advances in technology benefit his family’s company, Hummel Integrated Marketing Solutions. But he never could have predicted how revolutionary the Konica Minolta AccurioJet KM-1 UV inkjet press would be. “I had been operating my digital shop with toner-based digital presses from another vendor,” Hummel told us, “but became increasingly dissatisfied with both performance and pricing model. I’ve had my eye on the AccurioJet KM-1 since it first came to market and felt that the time was now right to make the switch to UV-curable inkjet.”

    (more…)

    From the Experts, Technology, Thought Leaders

    IaaS, PaaS, And SaaS: “as a Service”

    Breaking Down Common Cloud Terminology

    , Sr. Marketing Manager

    You hear them all the time, something “as a service,” but what do these terms mean and how are they significant to your business? Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) are merely a few of the innumerable cloud computing offerings available today. Thoroughly understanding their unique benefits, purpose, and ways they can be used [together or independent of one other] can grant insight into optimally implementing them for business success and longevity. According to a recent Forbes study, 30% of all IT budgets were allocated to cloud computing over the past year, where 48% was spent on SaaS, 30% on IaaS and 21% on PaaS. (more…)

    Technology

    The Big, Bad Cloud

    Cloud Migration Doesn’t Have To Be Scary

    , Sr. Marketing Manager

    When you envision migrating workloads to the cloud, it can seem overwhelming. One of the primary reasons it’s usually done is to reduce in-house operational overhead. In today’s workplace, SMB’s have stringent requirements (think compliance such as HIPAA, or PCI) that often require dedicated system administrators, network engineers and other IT staff but typically don’t have abundant budget dollars to bring in an internal team to manage them. Enter All Covered. We provide a Single Source Solution for leveraging cloud services, while delivering a comprehensive suite of Managed IT services. (more…)

    Technology

    Move Beyond Just Printing Wide With The AccurioWide

    Extreme Flexibility For Many Use-Cases

    , Manager, Product Marketing, Specialty and Wide Format Products

    “Necessity is the mother of invention” is an old saying based on the Greek philosophy of Plato.  And the saying is just as relevant today as it was all those years ago. (more…)

    Technology

    Implementing cloud solutions in your business can have significant short and long-term benefits including cost savings, flexibility, increased productivity and more. Here, we’ll look at several benefits of migrating services to All Covered’s Cloud environment that may be important considerations to optimizing your business processes. (more…)

    Thought Leaders