• Categories
  • Recent Posts
  • Popular Posts
  • Popular Tags

  • The Packaging and Labels Revival

    Changing Consumer Behaviors Open up Opportunities to Better Connect

    , Manager, Product Marketing Industrial Print Products

    , Product Marketing Manager – Labeling

    So much has changed going into this year, but with that change comes the opportunity for businesses to reinvent themselves to better meet the needs of their customers. There is an ever-increasing shift from in-store to online shopping, which is not new, but according to a recent RBC Capital Markets survey, 42 percent of surveyed consumers now purchase groceries online at least once per week. That number is up almost half from a similar RBC survey conducted in 2018. This is truly a fortuitous chance for many consumer brand owners to develop a closer connection to their customers by enhancing their packaging and labels. (more…)

    From Our Experts

    The Immortal Wide-Format Printing

    , Manager, Product Marketing Industrial Print Products

    Large format printing is everywhere. Go to a shopping mall and nearly every store has some large or wide format printing project displayed. Go to New York City, walk a few blocks and you’ll be inundated by banners, flags, posters and billboards. Drive any U.S. highway, draw near a city and you’ll see billboard after billboard with each message printed on large or grand format printers. (more…)

    From Our Experts, Solutions, Strategy, Technology

    , , , , , , , , , , , , ,

    Print and Digital Communications Are Alive and Well

    , Manager, Product Marketing Industrial Print Products

    Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”

    I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)

    From Our Experts, Solutions, Strategy, Technology

    , , , , , , , ,