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Large format printing is everywhere. Go to a shopping mall and nearly every store has some large or wide format printing project displayed. Go to New York City, walk a few blocks and you’ll be inundated by banners, flags, posters and billboards. Drive any U.S. highway, draw near a city and you’ll see billboard after billboard with each message printed on large or grand format printers. (more…)
Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”
I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)
