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  • Is Monochrome Printing Dead?

    , Product Marketing Manager

    Is Monochrome Printing Dead?

    To answer this affirmatively would be like saying the world could only be seen in color. Think of photographer Ansel Adams, who was able to express a wide range of bold, expressive tones in his classic black-and-white American landscapes and scenic photographs. We believe that the simplicity and functional purpose of monochrome printing will always remain a portion of the marketplace, just as there will always be a place for the timeless beauty of classic black–and-white imagery in our wide world of color.

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    From Our Experts, Technology, Thought Leaders

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    I remember a TV commercial from the 1990s for a still camera that featured the great tennis player, Andre Agassi, had the accompanying tagline: “Image is Everything.” That tagline is still very applicable and valid today in the production print world with the emergence of digital finishing. This encompasses such “touch-and-feel” finishing applications as Spot UV, 3D embossing and foil stamping, which provide sensory dimensional textures to printed output. These and other services bring to life brochures, labels, posters and packaging with eye-catching images. And it’s finally catching the eye of print shops everywhere. (more…)

    From Our Experts, Marketing, Solutions, Strategy, Technology

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