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  • The Print Production Industry – A Marketer’s Perspective

    As a marketer, there’s nothing I enjoy better than observing brand and consumer product trends or, in marketing speak, consumer packaged goods (CPG) In the words of one of my favorite marketing gurus, Jim Joseph, “marketing is a spectator sport and we all learn by watching brands in action.” These days, in my role at Konica Minolta, my view into consumer products and brands is filtered through the lens of our clients, commercial printers and converters, who’s industry is being redefined by both consumer demands and digital trends. And while there are many trends influencing the print industry, I would argue that there are three, broad marketing trends driving much of the disruption we are witnessing today. (more…)

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