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  • The Power of Optimizing PR to Drive Sales and Brand Reputation

    How a multi-disciplinary approach does so much more than earn press coverage

    , Public Relations Manager

    After wearing many hats within marketing throughout my career, including digital marketing, campaigns and events, I started at Konica Minolta in early 2019 in a much more focused role as their Public Relations Manager. Admittedly, I feared missing out on the marketing aspects of work I enjoyed so much, and wondered if I might not be challenged in such a specific role. Not to mention the fact that public relations (PR) ranked #8 in CareerCast’s 2019 Top Stressful Jobs Report. What was I getting myself into? Two years later, I am happy to say my trepidation was completely unwarranted. By taking a creative approach and integrating my role within our greater Marcomms team, I found ways to not only extend the reach of our PR messaging and build our brands, but help to support our sales teams and generate leads. (more…)

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