• Categories
  • Recent Posts
  • Popular Posts
  • Popular Tags

  • The Packaging and Labels Revival

    Changing Consumer Behaviors Open up Opportunities to Better Connect

    , Manager, Product Marketing Industrial Print Products

    , Product Marketing Manager – Labeling

    So much has changed going into this year, but with that change comes the opportunity for businesses to reinvent themselves to better meet the needs of their customers. There is an ever-increasing shift from in-store to online shopping, which is not new, but according to a recent RBC Capital Markets survey, 42 percent of surveyed consumers now purchase groceries online at least once per week. That number is up almost half from a similar RBC survey conducted in 2018. This is truly a fortuitous chance for many consumer brand owners to develop a closer connection to their customers by enhancing their packaging and labels. (more…)

    From Our Experts