At Konica Minolta, we talk a lot about staying ahead of the curve and getting to know our customers, but I want to explain what this really means for us. Let’s look at another company that executed this strategy well:
Apple wasn’t the first company to develop a product like the iPod. Two companies brought products to market before Apple that were both elegant and functional, but Apple hit a home run when they combined hardware with iTunes software and the service of providing content. This unique combination responded to a customer demand that is legendary today.
Similarly, we are organizing Konica Minolta to deliver a service-driven strategy and ultimately, to bring comprehensive solutions to customers. As our business transforms, we will continue to focus on customers’ business needs first, by understanding the industry and the unique business challenges. (more…)