Stacey Sujeebun, Marketing Communications Director, North America and Global Research and Development
We’ve all seen the question floating around – is advertising dead? It’s not a surprising thought given how much white noise exists in the oversaturated world of advertising. Advertisements are everywhere and consumers are getting better at avoiding them, whether they are skipping through video ads on YouTube or paying to turn off advertisements altogether. Given these trends, there’s a growing need for companies to find new ways to effectively engage people. While traditional advertising might appear to be fading into its final days, advertising is actually far from dead! It simply needs to be smarter, and drive lasting connections and impressions with end customers. (more…)
The evolution of document management is astounding. When I was growing up, I handwrote my homework until I had access to a typewriter at my mother’s real estate office. What a treat to type my reports for school! They looked so professional. What could beat that?! Enter home computers. My father’s and grandparents’ computers were the holy grail of my homework experience. I no longer had to use white-out to correct my mistakes or start over entirely. Plus, I could save my work inside of a computer?! Amazing! (more…)
In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)
If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)
We all look for quality in what we buy for our family and homes. We want a consistent level of quality in the goods purchased, quality service for the life of the product, and always at the right price. As a new homeowner, the selection, design and build of our home occupied months of research and what seemed like every day in-depth conversation about the process. After an exciting year, the results turned out great. But recently, a number of friends and family have asked us to recommend someone to install their new curtains, provide landscape services or even to install overhead garage storage racks. They ask if we’re happy and if we feel we “got a good deal” on each of our transactions. Realize, every time we recommend a product or vendor, we’re also staking our own reputation that our preferred provider will do a consistent, quality, cost effective job every time. (more…)
The Association for Information and Image Management (AIIM) recently conducted a survey to better understand the needs of businesses regarding information management and whether they’ve made enterprise content management part of their digital transformation in 2017. According to the survey, return on investment (ROI), increased productivity, compliance and risk mitigation are key focus areas for businesses that are looking to better manage their information. (more…)
Because of this, Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. We have also received top honors in brand engagement.
This says a lot about our commitment to our customers. We set extremely high standards for our customer experience and work continually to make each customer’s journey the best it can possibly be. Our goal across the company, especially in Marketing, is to enhance every customer experience and to proactively communicate with customers regularly.
Today’s customers want interactions that are easy, fast and reliable, and MyKMBS, our virtual, self-service mobile app, gives them that freedom. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere. You can read more about MyKMBS in our blog and download the app for Android or iOS to explore its countless features.
To make our digital customer experience more robust, we have refreshed the design of our website homepage. Analytics show us where users are searching for information, which pages they are going to the most often and which pages they are spending the most time on. We have identified the pages have the highest traffic and we have moved links to these pages onto our homepage for easy customer access. We’ve also created content specific to our customers’ roles, so whether they are a high school administrator, an office manager, a CIO or a production print shop owner, we speak their language and offer subsequent pages that educate them about their unique business challenges and then offer seamless solutions.
Has “The Art of Listening” become a thing of the past?
In today’s workplace, there are a tremendous amount of technological distractions. That’s evident by how much attention we get from our peers, friends or family members while engaged in a one-to-one conversation or meeting. There’s competition to be heard above the iPad, smartphone, social media sites, etc.
I grew up in a rather large family on both my maternal and paternal sides. Around the holidays, while there were many fun times and great memories, it was hard to get a word in edgewise. Thus, by default, I developed the art of listening and strategically knew the best time to ease into a conversation. Even at a young age, I studied body language, expressions and became more of an observer, which helped me to be more perceptive and to understand the uniqueness of each relative’s behavior.
When I came to Konica Minolta more than six years ago, our proprietary software, Dispatcher Phoenix, was being developed to include a legal solution. This is when my good listening skills kicked in, because I had to talk to our legal customers and listen carefully to their challenges to ascertain which features would be important to them. Some of these features included advanced document workflow solutions to automate document processing tasks, redaction, advanced OCR, and connectors to document management system, just to name a few.
Creating an ecosystem that leverages innovative technology to meet and exceed customer expectations is always difficult, but when doing it in the global arena, it can be an insurmountable challenge. Yet, this is a normal day in the life of Konica Minolta. We have been a leading innovator for years, offering Business Solutions, Production Print Systems, Industrial Inkjets, Measuring Instruments, Optical Products, OLED Lighting, Performance Materials, and even Planetariums. (more…)
Customers are smarter than ever. Advancing technology has put more and more information at their fingertips and they know what they want!
It is Konica Minolta’s mission to give them what they want and more. Our pledge goes beyond delivering the best products in the industry. Our pledge is also to deliver the best customer experience in the industry.
To that end, we believe that our relationship with each customer starts long before they buy our products. Our relationship starts with each interaction that a person has with us. Whether online, on the phone or in person, we want that experience to be successful. Our goal is to support the business needs of each potential customer and surpass their expectations.
Then, our relationship doesn’t stop when the products and services are delivered and installed. We want to earn customer loyalty every step of the journey by providing a world-class experience.