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  • Is Advertising Dead? Tips For Creating A Compelling Content Strategy To Stand Out In A Crowded Market

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    Consumers receive between 3,500 to 5,000 messages every day. Advertising has now become white noise that frankly speaking, people find irritating – myself included. I’m aware of the irony here, given my chosen and much enjoyed profession! This is particularly true if the advertisement interrupts the thing you are trying to do. Just think about that video featured on your Facebook feed that you clicked on, only to find it interrupted mid-way through with an advertisement. I for one, immediately turn off the video, irritated that my viewing experience has been interrupted, albeit for only 60 seconds. (more…)

    From Our Experts

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    A few weeks ago, I had the opportunity to attend my first Healthcare Information and Management Systems Society (HIMSS) Global Conference & Exhibition. Professionals, from all over the world and within all sectors of the healthcare spectrum, converged in Orlando – from physicians and healthcare executives, to vendors and policymakers. I went in starry-eyed and full of excitement as the annual conference unfolded its keynotes, presentations, products, and people. For me, it was non-stop activity throughout the event but an eye-opening, memorable experience. It certainly made a lasting impression (and I’m not only referring to the physical impact it had, with almost 100,000 steps taken). (more…)

    From Our Experts

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    All Covered joined ICBA as a Preferred Service Provider to give its members the opportunity to secure and maintain regulatory compliance while implementing security measures to mitigate cyber threats. And while we can provide services that these members need in order to make their businesses function better, we also look to build new solutions based on community banking pain points. (more…)

    From Our Experts

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    Breaking Out Of Comfort Zones For New Possibilities

    , National Director of Healthcare Services

    Comfort Zones. We all have them. We approach our jobs in routine, ritualistic fashion, shop at the same stores, eat at the same restaurants, and solve problems in a way that feels the most comfortable to us. Many of us have seen, however, that when we break through them and challenge ourselves to try something new–learning a new skill for work, seeking a different type of vacation, trying out unfamiliar foods– the results can be dramatic. (more…)

    From Our Experts

    When I ask clients about their IT security strategy, I am generally surprised at the responses I receive. Most of the time, they give me a list of security program elements currently in play: firewalls, vulnerability management, IDS, anti-virus, etc.

    But just as a shopping list does not constitute a three-course dinner, a list of elements is not the same as an IT security strategy.  Nor is it the most optimal place to begin building one!

    The next most common response I get, is that there is no formal, documented security strategy in place. The company simply “does its best to keep hackers out and protect against breaches”. (more…)

    From Our Experts

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    The Print Production Industry – A Marketer’s Perspective

    As a marketer, there’s nothing I enjoy better than observing brand and consumer product trends or, in marketing speak, consumer packaged goods (CPG) In the words of one of my favorite marketing gurus, Jim Joseph, “marketing is a spectator sport and we all learn by watching brands in action.” These days, in my role at Konica Minolta, my view into consumer products and brands is filtered through the lens of our clients, commercial printers and converters, who’s industry is being redefined by both consumer demands and digital trends. And while there are many trends influencing the print industry, I would argue that there are three, broad marketing trends driving much of the disruption we are witnessing today. (more…)

    From Our Experts

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    Over the years, I have adopted an ‘agile’ mindset, while earning several industry agile certifications in the process. By agile, I am referring to adopting a set of attitudes supportive of a working environment that reflects respect, collaboration, improvement and learning cycles, pride in ownership, a focus on delivering value, and the ability to adapt to change. (more…)

    From Our Experts

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    ECM Eases The Struggle With Managing Information

    , BIS Program Manager, ecm practitioner

    If you break down the ways that every business operates, you’ll realize that it’s all based on flows of information and content. We rely on data and information to make sales, pay bills, hire and onboard employees, manage their records and so much more. For as long as we can remember, our businesses have operated on the same basic manual- and paper-laden processes that are now being challenged with new technology and regulations. (more…)

    From Our Experts

    Delivering paperwork from desk to desk, requesting written approval, manually searching for correspondence – all of these tasks are inefficient and time-consuming. Implementing a process automation solution can transform your existing routine from ineffective to exceptional.

    Process automation blends people and their work together into one streamlined performance, creating a strategic foundation for daily operations to take place, boosting productivity, simplifying collaboration and improving the quality of output. Imagine how much more work your team can get done by automating document-driven tasks from capture to routing, escalation and even tracking. Beyond conventional record-keeping activities, automation has the inherent strength to handle the most complex business functions, enabling your organization to better manage daily activities. (more…)

    From Our Experts

    It’s Not ‘All Or Nothing’ With ECM

    , BIS Program Manager, ecm practitioner

    One of the biggest drawbacks organizations have that keep them from implementing new technologies and changes is budget. It’s the most important resource you need in order to spearhead a new project.

    (more…)

    From Our Experts