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  • Data is the raw material that powers successful businesses. Data-driven organizations are investing in big data and data analytics to get the visibility they need to make smart decisions based on facts instead of opinion and guesswork. From doctors using data to accurately diagnose diseases, to credit card companies using big data to prevent fraudulent transactions, data is rapidly transforming what’s possible across many different industries. (more…)

    From Our Experts, Leadership, Marketing, Strategy

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    Keeping in spirit with Konica Minolta’s dedication to giving back to the community, I jumped at the chance to return to my alma mater, Ramsey High School, to speak to a group of marketing students about who we are as a company, and the practical lessons learned from the first year of my career. (more…)

    Marketing

    Domino Decisions Marketing Analytics Tools

    , Product Marketing Manager, Solutions

    More Control to Anticipate Your Return on Investment

    Marketing ROI, a concept that so many companies struggle with today.  As we try to determine the value of our marketing, one of the key questions is “How am I going to define marketing ROI?” Marketing managers, executives and brand owners – across the spectrum of experience – find that anticipating return on investment (ROI) can be challenging.  Decisions regarding plans, staffing, buying decisions, priorities and budget often streamline from various sources, which may or may not work in a complementary fashion toward the same end goal. (more…)

    From Our Experts, Marketing

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    Dealers’ Vertical Market Strategy: What’s the Value?

    , SAFe Agilist, PMI-ACP, PMP,National Practice Manager, Legal & Finance

    In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)

    Customer Experience, From the Experts, Marketing, Strategy

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    I remember a TV commercial from the 1990s for a still camera that featured the great tennis player, Andre Agassi, had the accompanying tagline: “Image is Everything.” That tagline is still very applicable and valid today in the production print world with the emergence of digital finishing. This encompasses such “touch-and-feel” finishing applications as Spot UV, 3D embossing and foil stamping, which provide sensory dimensional textures to printed output. These and other services bring to life brochures, labels, posters and packaging with eye-catching images. And it’s finally catching the eye of print shops everywhere. (more…)

    From Our Experts, Marketing, Solutions, Strategy, Technology

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    How Konica Minolta Scores in Sports Marketing

    , Manager, Corporate Events & Partnerships

    If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Leverage G7 Quality for Profitable Business Growth

    , Director, Franchise & Commercial Print Associations

    We all look for quality in what we buy for our family and homes. We want a consistent level of quality in the goods purchased, quality service for the life of the product, and always at the right price. As a new homeowner, the selection, design and build of our home occupied months of research and what seemed like every day in-depth conversation about the process.  After an exciting year, the results turned out great. But recently, a number of friends and family have asked us to recommend someone to install their new curtains, provide landscape services or even to install overhead garage storage racks.  They ask if we’re happy and if we feel we “got a good deal” on each of our transactions.  Realize, every time we recommend a product or vendor, we’re also staking our own reputation that our preferred provider will do a consistent, quality, cost effective job every time.  (more…)

    Customer Experience, From Our Experts, Marketing, Strategy, Technology

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    A gorgeous week of weather in Southern California welcomed our 2017 FutuREady Conference as we hosted approximately 200 dealer partners and over 700 attendees to support them and the future of their businesses. The week was capped off with the Blue Angels Foundation Konica Minolta Golf & Tennis Classic, a charitable event that supports our military veterans.  The combination of business and charity brings perspective, motivation and additional purpose to an otherwise professional event. (more…)

    Corporate Citizenship, From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology

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    Low Risk And High Profits for Franchise and Commercial Printers

    , Director, Franchise & Commercial Print Associations

    Digital, wide-format graphics printing is among the lowest-risk and highest incremental profit opportunity for Franchise Printers today.  This year, projections show a 7.9% CAGR (Compound Annual Growth Rate) in this space. It’s marketing, advertising, innovation, art and technology that makes graphics printing the “fun” part of the commercial print business!  (more…)

    From Our Experts, Marketing, Strategy, Technology

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    Konica Minolta PROKOM Conference Recap

    , Senior Vice President, Product Management and Planning

    PROKOM logoHistory was made in Vienna. The inaugural gathering of Konica Minolta’s PROKOM user community brought together production print experts and users to connect, learn and grow with like-minded people and businesses. (more…)

    From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology, Thought Leaders

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