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  • Injecting Empathy Into Marketing

    How to successfully engage your audience in the post-covid world

    , Marketing Communications Director, North America and Global Research and Development

    Last year, I wrote a blog exploring whether advertising is dead – the answer was a resounding no, but creating compelling and relevant content was key for optimising engagement. Fast-forward to 2020, and as the human race has had to adapt to a global pandemic, the question has once again resurfaced. And I’m now asking my team the question of whether we should be marketing our products and services to our customers. Knowing that many of our partners will be thinking along the same lines, I thought I’d revisit the topic in today’s context, and see how we can successfully engage audiences in this ‘next’ normal. (more…)

    Strategy

    Supporting Dealers Now and Beyond the Pandemic

    How We Will Recover Together

    , Senior Vice President, Dealer Sales

    Recently I had the opportunity to speak to Bob Skelley from The Channel Company and Andy Slawetsky from Industry Analysts about the strategies my team has deployed to support the channel during the coronavirus outbreak, and how we will continue post-pandemic as they approach the reopening of their businesses. These conversations were a really great way to reflect on where we’ve been and how we can succeed in the future. (more…)

    Strategy

    The Real Estate Paper Chase

    Improve Office Efficiency Through Digital Transformation

    , Global Client Executive

    It’s no secret that real estate has always been a very paper-intensive industry. Paper dependency has always been the only option for brokers and sales associates because it’s been the easiest medium by which to communicate information with home buyers and sellers. The ability for a broker or associate to print a document and hand deliver or fax it to the intended party has been the tried-and-true process for decades. And, although not the most economically efficient process, it does get the job done. (more…)

    Strategy

    When Disaster Strikes – What a Recovery Plan Means for your Company

    Konica Minolta Provides Businesses with Peace of Mind if Disaster Strikes

    , Director, Enterprise Content Management

    Businesses use Information Technology to quickly and effectively process data every day. Employee communications via email, phone, smartphone apps and corporate social networks get faster and faster, enabling colleagues and clients near and far to get your information immediately.  All this electronic data (EDI) is critical for business operations, from transmitting purchase orders and payments to communicating policies and procedures.   Whether in-house or off-premise, you rely on your IT support systems to be up-to-date and work seamlessly to enable the transmission of data, store your information and give you access to what you need when you need it. What happens when it all stops? What happens if that back-up system and recovery solution you thought was infallible – fails your organization? Or more aptly, “Are you prepared for a natural disaster that totally destroys your location and disables all systems?” (more…)

    Strategy

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    3 Key Drivers For Modernizing Content Infrastructure

    Ensuring That Your Business Is Agile And Protected Today

    , Director, Enterprise Content Management

    Organizations today appreciate and understand the vital role that electronic information plays.  Systems that manage information need to be agile and should be responsive to changing business requirements. While working with our clients, we see several key drivers for enterprise digital modernization and transformation: (more…)

    Strategy

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    ISTE 2017 Recap: Learning Doesn’t Take A Summer Vacation

    , Manager, Government and Education Solutions

    iste-2017As an educator, my summers should be typically lighter with school sessions out. But since I represent Konica Minolta at the popular International Society for Technology in Education (ISTE) conference each June, I get to teach administrators and educators about the latest technologies for educators we offer and hear from them about the hot issues on their minds. I recently attended ISTE 2017 in San Antonio, TX – along with about 20,000 other attendees – and learned a great deal from them myself. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

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    Diversifying The Konica Minolta Business Through Strategic Acquisitions

    , Vice President, Marketing, All Covered IT Services from Konica Minolta

    Konica Minolta has more than two decades of combined experience in delivering technology-driven products. But in order for our business to remain market-relevant, we’ve embraced a major shift in our core work priorities to ensure we keep up with customer expectations. Key to this growth has been the acquisition of business that have expanded our portfolio of products and services.

    As noted by Keypoint Intelligence-Buyers Lab Analysts, Konica Minolta has been recognized for its drive to anticipate and meet the needs of the future workplace. “The company has a clear vision of what the Smart Workplace of the Future should include, and through a combination of in-house product development, acquisitions, and partnerships, it has been actively pursuing this vision,” said Jamie Bsales, Director of Solutions Analysis at Keypoint Intelligence. (more…)

    Strategy

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    The evolution of document management is astounding.  When I was growing up, I handwrote my homework until I had access to a typewriter at my mother’s real estate office. What a treat to type  my reports for school!  They looked so professional. What could beat that?! Enter home computers. My father’s and grandparents’ computers were the holy grail of my homework experience. I no longer had to use white-out to correct my mistakes or start over entirely. Plus, I could save  my work inside  of a computer?! Amazing! (more…)

    Cloud, Content Management, Customer Experience, From Our Experts, Solutions, Strategy, Technology, Thought Leaders

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    In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)

    Customer Experience, From the Experts, Marketing, Strategy

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    Let’s be real, change can be difficult.  Some people seem to be wired to like variety, novelty or change from the routine.  Others seem to prefer the status quo, the predictable and the familiar.  Some of the top obstacles given as challenges to overcome when implementing technological change have to do with people: Lack of user acceptance, resistance to change and generational learning concerns. (more…)

    Content Management, From Our Experts, Solutions, Strategy, Technology

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