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  • Konica Minolta Champions SMBs by Providing Tools to Compete

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    Stacey Sujeebun

    Director of Marketing Communications
    Global Workplace Hub Group & North America

    Stacey Sujeebun is the Marketing Communications Director at Konica Minolta for the Global Workplace Hub Group and North America. Stacey joined Konica Minolta almost 7 years ago, where she was faced with the challenge of repositioning the organisation’s reputation, to make way for a new and disruptive IT product category, from a brand that was previously known for cameras and printers. The expectation was that the brand should rival that of well-established IT companies, yet support Konica Minolta’s desire to transition into a credible player in this market through brand extension. Following a lengthy transformative brand development programme, the Workplace Hub category was unveiled to the world’s press at the ‘Spotlight’ event in Berlin in March 2017. Since then, the Workplace Hub brand has gone on to win numerous awards, including but not limited to Transform Asia’s Gold Prizes for ‘Best development of a new brand within an existing brand portfolio’ and ‘Best visual identity in the technology, media and telecommunications sector.’
    Prior to joining Konica Minolta, Stacey worked as a consultant within brand communication and media agencies in London, providing advice on rebranding, repositioning and stakeholder engagement initiatives. She is also a CIM qualified marketing professional, with an MSc in Social Anthropology from University College London (UCL).


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    Small Business Record Growth Predicted

    The news is positive for SMBs with the approach of National Small Business Month. Enthusiasm among small business owners is at an all-time high, and there is no doubt that SMBs are the cornerstone of the country’s economy.


    The numbers tell it all. According to the SBA Office of Advocacy, small businesses make up 99.9 percent of U.S. employer firms. They supply 61.8 percent of net new private-sector jobs. And what’s really impressive is that SMBs employ almost 50 percent of the private-sector workforce and account for 47.8 percent of the private GDP.

    Celebrated every May since 1963, National Small Business Month honors the nation’s 30 million SMBs and the people who run them. The Small Business Association (SBA) kicks off this year’s event with National Small Business Week from April 29 to May 5, combining live events in Washington, D.C. with a free, three-day virtual conference.

    Konica Minolta is passionate in our support of small businesses. In fact, almost 60 percent of our clients are SMBs. We are acutely tuned in to their ever-evolving needs. We strive not only to meet their most vital challenges in today’s technology-driven marketplace, but we continue to develop innovative solutions and services to prepare them for whatever the future brings.

    Helping SMBs Compete in a Complex Environment

    We realize that for small business owners, competing or even coexisting in the highly technological world of power players can seem daunting. IT costs alone make it difficult for the SMBs to keep up. That’s why at Konica Minolta, we’re committed to developing intelligent tools to help keep SMBs on equal footing, without overextending personnel or other resources.

    We’re currently in the process of rolling out a revolutionary portfolio of cost-effective solutions to create what we proudly call The Workplace of the Future™.

    These solutions include ALICE (the interactive receptionist), Double 2 (the iPad-based tele-presence robot), Managed Voice, and other technological marvels, designed to boost productivity, collaboration and efficiency…and all within reach of SMBs.

    The first offering from our new Workplace Hub Portfolio, Workplace Hub (Hub) will empower small businesses with its centralized and scalable IT ecosystem to orchestrate their physical and digital resources. Specifically, the Hub will provide 360-degree visibility of IT usage platforms across the user’s entire business. This forward-thinking platform reduces overall IT management and gives SMBs the ability to future-proof themselves.

    More Support for SMBs

    Konica Minolta’s print management services enable small business owners to identify and control printing costs without having to manage the print environment themselves. Our intelligent printers and scanners boast faster speeds and the latest technology to significantly increase efficiency and productivity.

    Additionally, having acquired a majority stake in MOBOTIX, the maker of cutting-edge security surveillance systems, Konica Minolta is also able to provide SMBs with next-generation network security solutions.

    Add other IT maintenance services from our All Covered division, consulting, and information management to the mix, and Konica Minolta is positioned to help SMBs meet nearly all of their major challenges, allowing them to continue to prove that they are indeed the backbone of the American economy.

    The hyperlink is the source for the data (https://www.sba.gov/sites/default/files/advocacy/SB-FAQ-2017-WEB.pdf)

    May 01, 2018

    From Our Experts

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