Konica Minolta Blog

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  • Domino Decisions Marketing Analytics Tools

    , Product Marketing Manager, Solutions

    More Control to Anticipate Your Return on Investment

    Marketing ROI, a concept that so many companies struggle with today.  As we try to determine the value of our marketing, one of the key questions is “How am I going to define marketing ROI?” Marketing managers, executives and brand owners – across the spectrum of experience – find that anticipating return on investment (ROI) can be challenging.  Decisions regarding plans, staffing, buying decisions, priorities and budget often streamline from various sources, which may or may not work in a complementary fashion toward the same end goal.

    Planning and Projections

    Proposing strategy and planning – whether seasonal, annual, one-off or otherwise – needs a unified approach to maximize outcomes and in my experience, this process remains rather outdated in most marketing groups.  To understand marketing ROI, companies should take a holistic approach and consider Total Cost of Marketing (TCM), the process of examining all aspects of marketing effort. TCM is the combination of time, resources, and budget used to plan, execute and analyze a marketing campaign.

    Technology can now help bridge the communication gap across the departments that play into those decisions. If you had the opportunity to layer in program tactics, costs, timelines and staffing and see whether your programs would deliver for you, would you try that? Envision the marketing analytics that could tell you – beforehand – that your programs are understaffed or overbudgeted or could provide additional return for a small incremental budget build. Using technology to bridge this communication gap can help ensure that your big-budget programs’ marketing dollars are directly spent to impact change and bottom-line business.

    Analytics and Adjustments

    At the end of the day, we most often rely upon experience, hard work and guidance — and sometimes, even a little bit of luck — for campaigns to hit their mark. In truth though, there are so many variables that can de-rail even the best laid plans. Catching up as plans falter or shift is difficult to do. Whether middle of a campaign or near the end, it’s important for marketers to have all information needed to make the best decisions and create the greatest impact. Entering real-time data and seeing how all elements intersect across your program’s timeline and end-goal, can provide powerful insights about timing and anticipated outcomes. Seeing issues in workflows and tactical performance as they arise, or even before they arise, can provide huge cost savings, ensure your budget dollars are allocated appropriately, and help achieve the greatest ROI.

    Controlling Your Marketing Mix

    It’s time we move away from investigating problems in hindsight and take advantage of new opportunities to set a campaign in the right direction from the start. With new planning and analytics tools for marketing, see how all of your marketing program tactics line up and anticipate the effectiveness and performance of your plans before you activate. At Konica Minolta, I’m proud to support the launch of a revolutionary marketing planning and analytics tool, Domino DecisionsTM, delivering the data you need to prepare smart marketing campaigns across media platforms with top returns.


    This offering comes from Konica Minolta’s Industrial Print and Graphic Communications Marketing Services platform and the beauty of the program is that it can be implemented into literally any environment. As an aggregate marketing analytics tool, Domino Decisions can mine the information it needs from your existing technology (Konica Minolta or otherwise) to improve upon your marketing efficiencies.

    At Konica Minolta, we are going into our third year of incorporating Domino Decisions to our own comprehensive marketing approach to ROI by implementing technology and processes that help us see and understand our campaigns from launch to analytics.  Whether it’s a new product launch, a large tradeshow, or a regional innovation showcase, the marketing team is able to view the complete campaign or one of the many tactics within the campaign, such as email, social media, or direct mail.  In addition to greater visibility, we’ve reduced our time needed for monthly marketing calendars and measurement reports from days to hours. By having this end-to-end visibility, we are able to quickly support and manage on-going changes that occur when executing multiple omni-channeling marketing campaigns.

    For brand managers, an investment in planning and analytics can re-direct time, resources and budget dollars with a marketing mix that garners more impressions and turns around your expected campaign’s return on investment. See more about this incredible tool at Konica Minolta.

    From Our Experts, Marketing

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    In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)

    Customer Experience, From the Experts, Marketing, Strategy

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    I remember a TV commercial from the 1990s for a still camera that featured the great tennis player, Andre Agassi, had the accompanying tagline: “Image is Everything.” That tagline is still very applicable and valid today in the production print world with the emergence of digital finishing. This encompasses such “touch-and-feel” finishing applications as Spot UV, 3D embossing and foil stamping, which provide sensory dimensional textures to printed output. These and other services bring to life brochures, labels, posters and packaging with eye-catching images. And it’s finally catching the eye of print shops everywhere. (more…)

    From Our Experts, Marketing, Solutions, Strategy, Technology

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    If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Leverage G7 Quality for Profitable Business Growth

    , Director, Franchise & Commercial Print Associations

    We all look for quality in what we buy for our family and homes. We want a consistent level of quality in the goods purchased, quality service for the life of the product, and always at the right price. As a new homeowner, the selection, design and build of our home occupied months of research and what seemed like every day in-depth conversation about the process.  After an exciting year, the results turned out great. But recently, a number of friends and family have asked us to recommend someone to install their new curtains, provide landscape services or even to install overhead garage storage racks.  They ask if we’re happy and if we feel we “got a good deal” on each of our transactions.  Realize, every time we recommend a product or vendor, we’re also staking our own reputation that our preferred provider will do a consistent, quality, cost effective job every time.  (more…)

    Customer Experience, From Our Experts, Marketing, Strategy, Technology

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    A gorgeous week of weather in Southern California welcomed our 2017 FutuREady Conference as we hosted approximately 200 dealer partners and over 700 attendees to support them and the future of their businesses. The week was capped off with the Blue Angels Foundation Konica Minolta Golf & Tennis Classic, a charitable event that supports our military veterans.  The combination of business and charity brings perspective, motivation and additional purpose to an otherwise professional event. (more…)

    Corporate Citizenship, From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology

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    Low Risk And High Profits for Franchise and Commercial Printers

    , Director, Franchise & Commercial Print Associations

    Digital, wide-format graphics printing is among the lowest-risk and highest incremental profit opportunity for Franchise Printers today.  This year, projections show a 7.9% CAGR (Compound Annual Growth Rate) in this space. It’s marketing, advertising, innovation, art and technology that makes graphics printing the “fun” part of the commercial print business!  (more…)

    From Our Experts, Marketing, Strategy, Technology

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    Konica Minolta PROKOM Conference Recap

    , Vice President, Product Management and Planning

    PROKOM logoHistory was made in Vienna. The inaugural gathering of Konica Minolta’s PROKOM user community brought together production print experts and users to connect, learn and grow with like-minded people and businesses. (more…)

    From Our Experts, Leadership, Marketing, Solutions, Strategy, Technology, Thought Leaders

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    Konica Minolta has very loyal customers.

    Because of this, Konica Minolta has been the top multifunction printer in Brand Keys Customer Loyalty Engagement Index® for 10 consecutive years. We have also received top honors in brand engagement.

    2017 Brand keys_cmykThis says a lot about our commitment to our customers. We set extremely high standards for our customer experience and work continually to make each customer’s journey the best it can possibly be. Our goal across the company, especially in Marketing, is to enhance every customer experience and to proactively communicate with customers regularly.

    Today’s customers want interactions that are easy, fast and reliable, and MyKMBS, our virtual, self-service mobile app, gives them that freedom. Now, customers can initiate a service call, order print supplies or enter a meter read for their bizhub® multifunction printers at any time from anywhere. You can read more about MyKMBS in our blog and download the app for Android or iOS to explore its countless features.

    To make our digital customer experience more robust, we have refreshed the design of our website homepage. Analytics show us where users are searching for information, which pages they are going to the most often and which pages they are spending the most time on. We have identified the pages have the highest traffic and we have moved links to these pages onto our homepage for easy customer access. We’ve also created content specific to our customers’ roles, so whether they are a high school administrator, an office manager, a CIO or a production print shop owner, we speak their language and offer subsequent pages that educate them about their unique business challenges and then offer seamless solutions.


    Customer Experience, Leadership, Marketing, Thought Leaders

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    How Omni Channel Marketing Services Deliver Added Value

    , Vice President, Graphic Communications & Industrial Print

    (This blog post is part 1 of a 3 part series)

    Blog-IntegratedServicesYou’ve heard of multi-channel communications, also known as omni channel marketing. In fact, Konica Minolta provides a multi-channel marketing execution platform called EngageIt XMedia. (more…)

    From Our Experts, Marketing, Solutions, Strategy

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