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  • Is Advertising Dead? Tips For Creating A Compelling Content Strategy To Stand Out In A Crowded Market

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    Consumers receive between 3,500 to 5,000 messages every day. Advertising has now become white noise that frankly speaking, people find irritating – myself included. I’m aware of the irony here, given my chosen and much enjoyed profession! This is particularly true if the advertisement interrupts the thing you are trying to do. Just think about that video featured on your Facebook feed that you clicked on, only to find it interrupted mid-way through with an advertisement. I for one, immediately turn off the video, irritated that my viewing experience has been interrupted, albeit for only 60 seconds. (more…)

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