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  • Managing Brand Culture In Distributed Workplaces

    , Assistant Manager for Marketing Communications

    When you hear the words ‘brand culture’, it’s not uncommon to conjure images of wacky campuses, team-building events and pictures of smiling teams. Over the last five years, particularly as Silicon Valley firms expanded like never before, there has been this unwritten rule that if you don’t have a physical representation of your brand, it’s not strong enough. But then COVID-19 hit, and that physical element was removed. So how do you manage brand culture when everyone is working remotely? (more…)

    From Our Experts

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    The Workplace of the Future with Fast Company at SXSW

    , Marketing Communications Director, North America, the Global Digital Workplace Division, and Global Research and Development

    Change is in the Air: Transformation Underway

    Konica Minolta has always been a brand with transformation and change as part of its DNA, ingrained in the company culture. From having a Minolta camera on the first American manned shuttle that went into space in 1962, to releasing the world’s first 35 mm camera with auto focus in 1977, we have had many world firsts. As our CEO Shoei Yamana mentioned in a recent interview with the Financial Times, innovation at Konica Minolta has historically been focused on ‘over engineering’ our products. In times of stability, such product innovations absolutely have their place. However, today our traditional market place has shrunk dramatically. For Konica Minolta to retain market relevancy, we have to shift our focus to customer value. It is definitely a very different focus to “how can we make our products better.” And so, over the last four years, Konica Minolta’s innovative journey has been accelerating like never before. With the establishment of our Business Innovation Centers, expansion of our R&D facilities globally, and our acquisitions, Konica Minolta is closer than ever to our clients. All this is supporting Konica Minolta’s transformation into a leading edge IT Services business. (more…)

    From Our Experts, Leadership, Technology, Thought Leaders

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