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  • The Print Production Industry – A Marketer’s Perspective

    As a marketer, there’s nothing I enjoy better than observing brand and consumer product trends or, in marketing speak, consumer packaged goods (CPG) In the words of one of my favorite marketing gurus, Jim Joseph, “marketing is a spectator sport and we all learn by watching brands in action.” These days, in my role at Konica Minolta, my view into consumer products and brands is filtered through the lens of our clients, commercial printers and converters, who’s industry is being redefined by both consumer demands and digital trends. And while there are many trends influencing the print industry, I would argue that there are three, broad marketing trends driving much of the disruption we are witnessing today. (more…)

    From Our Experts

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    Blog-ECM1_resizedThe Association for Information and Image Management (AIIM) recently conducted a survey to better understand the needs of businesses regarding information management and whether they’ve made enterprise content management part of their digital transformation in 2017. According to the survey, return on investment (ROI), increased productivity, compliance and risk mitigation are key focus areas for businesses that are looking to better manage their information. (more…)

    Content Management, Customer Experience, From Our Experts, Solutions, Technology

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    How ECM Can Help Accomplish Digital Transformation

    , Director, Enterprise Content Management

    ecm_dtThe world is changing and so is the way we all work. Businesses today are challenged to find new ways to streamline processes and enhance experiences for both staff and customers. Competitive pressures mean businesses must become more efficient, agile and responsive and, at the same time, ensure compliance with standards for governance and security.

    As Charles Darwin said, “It is not the strongest of the species nor the most intelligent that survives. It is the one that is the most adaptable to change.” This quote can be transferred to companies as well, which means that companies are successful if they adapt to their constantly changing circumstances: New customer requirements (both internal and external), changing market situations or new regulatory standards which might have an impact on the company and its organization.

    Gartner defines digital transformation as “the dynamic orchestration of human, machine and information resource interaction to deliver optimal business outcomes in a strategic and prioritized manner.” True transformation is about doing things differently, NOT about doing different things. Organizations that pursue this avenue tend to be organizations that are constantly looking at their business and looking at ways to stay ahead of the competition.  They think outside of the box to disrupt the rules of the game. (more…)

    Content Management, From Our Experts, Solutions

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