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    , Product Marketing Manager, Solutions

    More Control to Anticipate Your Return on Investment

    Marketing ROI, a concept that so many companies struggle with today.  As we try to determine the value of our marketing, one of the key questions is “How am I going to define marketing ROI?” Marketing managers, executives and brand owners – across the spectrum of experience – find that anticipating return on investment (ROI) can be challenging.  Decisions regarding plans, staffing, buying decisions, priorities and budget often streamline from various sources, which may or may not work in a complementary fashion toward the same end goal. (more…)

    From Our Experts, Marketing

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