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  • A New Avenue for Advertising

    Engaging Customers Through Experiential Marketing

    , Marketing Communications Director, North America, the Global Digital Workplace Division, and Global Research and Development

    We’ve all seen the question floating around – is advertising dead? It’s not a surprising thought given how much white noise exists in the oversaturated world of advertising. Advertisements are everywhere and consumers are getting better at avoiding them, whether they are skipping through video ads on YouTube or paying to turn off advertisements altogether. Given these trends, there’s a growing need for companies to find new ways to effectively engage people. While traditional advertising might appear to be fading into its final days, advertising is actually far from dead! It simply needs to be smarter, and drive lasting connections and impressions with end customers. (more…)

    Customer Experience