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  • Dealers’ Vertical Market Strategy: What’s the Value?

    , SAFe Agilist, PMI-ACP, PMP,National Practice Manager, Legal & Finance

    In 2010, Konica Minolta implemented a vertical marketing strategy and hired individuals like myself who were not from the office technology arena but whose expertise was in fields such as legal, healthcare, government, education, among others. Since that time, we have seen many of our dealers follow suit with vertical markets for their business. (more…)

    Customer Experience, From the Experts, Marketing, Strategy

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