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  • Graphic Communication Design Trends for 2021

    The Evolution of the Visual Experience

    , Senior Manager, Creative Services

    As far as designers and companies are concerned, the future seems to be more about a creative collaboration between designers and algorithms, with raw talent and technology working together. (more…)

    From Our Experts

    The impact of COVID-19 is apparent everywhere we look, and the interior design industry is no exception. Whether designing home interiors, office spaces, retail experiences or hospitality venues; floorplans, material selection, and how we furnish these environments will be altered. More important than ever before, how we strategically design spaces will be critical for creating the right work experiences to facilitate the way we need to work – whether it is driving collaboration and innovation or individual work style practices. The following is an exploration of how interior design will shift as we rethink our workspaces. (more…)

    From Our Experts

    Five Packaging and Design Trends for 2020

    Thinking Inside and Outside the Box

    , Senior Manager, Creative Services

    As 2020 looks set to hold the title for the year of uncertainty and economic distress, now more than ever, creatives are being challenged to push design boundaries that address not only aesthetics, but more importantly, maximize form and function. At the same time, continuing concern for the environment is becoming more and more prevalent, and so the need for smart packaging is becoming less of a trend and more the requirement. (more…)

    From Our Experts

    The Importance of Industry Affinity Groups

    How Print Providers Can Benefits from Membership and Events

    , Industrial Print/Production Print, Business Development Manager

    Human beings, by nature, are not solitary animals. Rather, they are among the most social creatures in existence, and have a very strong tendency to partner with others where there are common interests. People with a strong interest in music will attend concerts, and even if only for a few hours, will tend to align in behaviors, excitement and fun at the same points of the performance. This, too, is the human inclination that can bring thousands of people in a stadium to their feet during a sporting event in a perfectly synchronized “wave” of standing and sitting again. This is just how we humans are. (more…)

    From Our Experts

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    Advantages of B2+ Format Printing

    , Senior Vice President, Strategic Business Development

    Investing in technologies that improve operating efficiency, lower production costs and expand capabilities are top of mind for most print service providers (PSPs.) According to a recent NAPCO Research survey, 65 percent of PSPs report that competing against low-cost producers is a critical/moderate challenge. At the same time, more than three-quarters of these providers are expanding the print applications they offer customers. These trends have many providers investigating the benefits of a B2+ format press. (more…)

    From Our Experts

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    9 Benefits of LED UV Inks for High-speed Inkjet Printing

    , Senior Vice President, Strategic Business Development

    Today’s print customers expect providers to offer them options to enhance their printed communications. According to a recent NAPCO research study Adding Value to Digital Printing, 94 percent of marketers surveyed report that when selecting print providers, it is important that they offer print enhancement ideas. Substrate selection is one method of enhancing print and over half print providers participating in the research indicate customer demand for special substrate use is increasing.

    But when printing on plastic or non-porous materials, the ink and the process of drying of the ink is a vital part that needs to be taken into account for the finished result to be a high-quality print. If care isn’t taken, the resulting graphic can be smeared and lack sharpness. (more…)

    From Our Experts, Technology

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    Haptic Printing And Consumer Marketing

    How Decorative Embellishment Can Enhance Perceived Value

    , MGI Marketing Manager

    As human beings who must learn to live, love, work and connect with each other in a modern technological society, we all seek a natural framework of reference to structure our thoughts and feelings. The physical, biological vehicle of our bodies (including our eyes, hands, skin and brains) provides the field of gravity that grounds the sensory perception that fuels our minds. This element of subjective material existence is paralleled by the awareness and influence of our environmental settings, such as homes, offices or stores. (more…)

    From Our Experts

    What to Expect at the PROKOM Conference in Budapest

    , Industrial Print/Production Print, Business Development Manager

    What are your plans for the first week of June?

    Mine have me in Budapest, Hungary, to join our global PROKOM community on June 6th and 7th. This second annual PROKOM Conference, hosted by Konica Minolta, will take place on the banks of the Danube River. (more…)

    From Our Experts

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    I remember a TV commercial from the 1990s for a still camera that featured the great tennis player, Andre Agassi, had the accompanying tagline: “Image is Everything.” That tagline is still very applicable and valid today in the production print world with the emergence of digital finishing. This encompasses such “touch-and-feel” finishing applications as Spot UV, 3D embossing and foil stamping, which provide sensory dimensional textures to printed output. These and other services bring to life brochures, labels, posters and packaging with eye-catching images. And it’s finally catching the eye of print shops everywhere. (more…)

    From Our Experts, Marketing, Solutions, Strategy, Technology

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    Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”

    I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)

    From Our Experts, Solutions, Strategy, Technology

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