Today’s print customers expect providers to offer them options to enhance their printed communications. According to a recent NAPCO research study Adding Value to Digital Printing, 94 percent of marketers surveyed report that when selecting print providers, it is important that they offer print enhancement ideas. Substrate selection is one method of enhancing print and over half print providers participating in the research indicate customer demand for special substrate use is increasing.
But when printing on plastic or non-porous materials, the ink and the process of drying of the ink is a vital part that needs to be taken into account for the finished result to be a high-quality print. If care isn’t taken, the resulting graphic can be smeared and lack sharpness. (more…)