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  • Is Advertising Dead? Tips For Creating A Compelling Content Strategy To Stand Out In A Crowded Market

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    Consumers receive between 3,500 to 5,000 messages every day. Advertising has now become white noise that frankly speaking, people find irritating – myself included. I’m aware of the irony here, given my chosen and much enjoyed profession! This is particularly true if the advertisement interrupts the thing you are trying to do. Just think about that video featured on your Facebook feed that you clicked on, only to find it interrupted mid-way through with an advertisement. I for one, immediately turn off the video, irritated that my viewing experience has been interrupted, albeit for only 60 seconds. (more…)

    From Our Experts

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    Keeping in spirit with Konica Minolta’s dedication to giving back to the community, I jumped at the chance to return to my alma mater, Ramsey High School, to speak to a group of marketing students about who we are as a company, and the practical lessons learned from the first year of my career. (more…)

    Marketing

    The Workplace of the Future with Fast Company at SXSW

    , Director of Marketing Communications (Global Workplace Hub Group & North America)

    Change is in the Air: Transformation Underway

    Konica Minolta has always been a brand with transformation and change as part of its DNA, ingrained in the company culture. From having a Minolta camera on the first American manned shuttle that went into space in 1962, to releasing the world’s first 35 mm camera with auto focus in 1977, we have had many world firsts. As our CEO Shoei Yamana mentioned in a recent interview with the Financial Times, innovation at Konica Minolta has historically been focused on ‘over engineering’ our products. In times of stability, such product innovations absolutely have their place. However, today our traditional market place has shrunk dramatically. For Konica Minolta to retain market relevancy, we have to shift our focus to customer value. It is definitely a very different focus to “how can we make our products better.” And so, over the last four years, Konica Minolta’s innovative journey has been accelerating like never before. With the establishment of our Business Innovation Centers, expansion of our R&D facilities globally, and our acquisitions, Konica Minolta is closer than ever to our clients. All this is supporting Konica Minolta’s transformation into a leading edge IT Services business. (more…)

    From Our Experts, Leadership, Technology, Thought Leaders

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    If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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