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  • The Year of the Unboxing

    Effects of 2020 on Labels and Packaging

    , Senior Vice President, Product Management and Planning

    While 2020 was devastating for an innumerate amount of varied businesses nationwide, it was particularly fruitful for a few particular industries that work hand in hand. Shifts in human behavior have resulted in a banner 2020 for digital retail, with people staying at home more often and shopping online. During the COVID-19 crisis, e-commerce experienced 21% growth globally. With the majority of products needing packaging and labels, these two print segments experienced amazing growth; labeling has grown to a $13B business with corrugated print at $29B. The pandemic had a positive impact on packaging demand with forecasted growth of 4.5% CAGR. As more and more people continue to shop online, this number could possibly double due to the increased consumer demand on these new businesses. (more…)

    From Our Experts

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    The Packaging and Labels Revival

    Changing Consumer Behaviors Open up Opportunities to Better Connect

    , Manager, Product Marketing Industrial Print Products

    , Product Marketing Manager – Labeling

    So much has changed going into this year, but with that change comes the opportunity for businesses to reinvent themselves to better meet the needs of their customers. There is an ever-increasing shift from in-store to online shopping, which is not new, but according to a recent RBC Capital Markets survey, 42 percent of surveyed consumers now purchase groceries online at least once per week. That number is up almost half from a similar RBC survey conducted in 2018. This is truly a fortuitous chance for many consumer brand owners to develop a closer connection to their customers by enhancing their packaging and labels. (more…)

    From Our Experts

    Konica Minolta’s Partnership with MGI Digital Graphic Technology

    , Senior Vice President, Product Management and Planning

    Dino_2_revised

    As an enthusiastic wine maker, I’m always drawn to the feelings that wine brings to me: relaxation, good company, family, fun. I believe I share these feelings with many others who look for the same connections in life. Whether I make the wine or buy it, I always think that one of the most important aspects is the presentation, led by the label. What’s a better way to attract attention than a high-quality foil and varnished label? I feel the same way about our technology. At the end of the day, there is always a person, like me, who wants to offer creativity to the world.

    Our quest to bring new and exciting solutions that draw the kind of feelings I noted above is always ongoing. One great example is our investment in the MGI Digital Graphic Technology product line. A French-based leading decorative printing equipment manufacturer, MGI doesn’t just give Konica Minolta a clear point of difference in its growing product line, but our customers get one as well – along with an opportunity to jump into a growing market.

    How does it do this?

    (more…)

    Marketing, Strategy, Technology, Thought Leaders

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