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  • If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Sports marketing builds relationships

    , Senior Vice President, Business Intelligence Services and Product Planning
    Spieth

    Jordan Spieth hits his tee shot on the 12th hole during the final round of The Masters golf tournament at Augusta National Golf Club. Credit: Rob Schumacher/Rob Schumacher-USA TODAY Sports

    History was made over the weekend at the 2015 Masters as Jordan Spieth became the second-youngest player to wear the green jacket, behind only Tiger Woods’ effort in 1997. The 21-year-old set several records during his command of the PGA tournament. He became only the fifth person to lead the Masters from start to finish. His 28th birdie on the 15th hole made him the first player to reach 19-under-par at Augusta. His halfway total of 14-under-par broke a 39-year-old record and his 16-under for 54 holes was also a course record. This kid’s extraordinary accomplishments caught the eye of the country and the world.

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    Leadership, Marketing, Thought Leaders

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    FehertyDavid Feherty has a potty mouth.

    But that didn’t stop the crowd at Day 2 of Konica Minolta’s Art of Disruption dealer meeting from laughing and cheering the outspoken Golf Channel host’s keynote address.

    Feherty was introduced by Rick Taylor, President and COO, to help him announce a multi-year marketing relationship. Konica Minolta is now designated the “Official Multifunction Printers of the PGA TOUR,” along with its ongoing exclusive sponsorship of the popular Konica Minolta Bizhub SwingVision camera in PGA TOUR telecasts.

    Once the “business” was out of the way, Feherty got down to spinning yarns about past adventures on the PGA TOUR and present adventures as a writer and broadcaster with CBS Sports and Golf Channel, all peppered with his trademark no-holds-barred commentary.

    He wrapped up his remarks with a request to the audience to support our soldiers and remember their sacrifices. As a co-founder of Troops First Foundation, Feherty is passionate about the non-profit’s work to create programs and events designed for Wounded Warriors and their families.

    Well played, Mr. Feherty.

    Marketing, Solutions, Strategy

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