The print industry is evolving at an extremely fast pace. The demand for differentiation and efficiency continues to grow, while consumers are valuing the creative and sustainable approaches. Utilizing new technologies, print businesses can offer solutions that are more personalized, more interactive and create bigger and better overall experiences than ever before. The possibilities are truly endless to take on the market and win; we just need to know how to take advantage of them. (more…)
The Importance of Industry Affinity Groups
How Print Providers Can Benefits from Membership and Events
Human beings, by nature, are not solitary animals. Rather, they are among the most social creatures in existence, and have a very strong tendency to partner with others where there are common interests. People with a strong interest in music will attend concerts, and even if only for a few hours, will tend to align in behaviors, excitement and fun at the same points of the performance. This, too, is the human inclination that can bring thousands of people in a stadium to their feet during a sporting event in a perfectly synchronized “wave” of standing and sitting again. This is just how we humans are. (more…)
In the print production market, including Graphic Communications and Industrial Printing, customers’ needs and expectations have changed over the last 30 years. As printing technology has changed, the method and means of production has changed, but print quality and impact are still the most important considerations. As digital quality levels and speeds keep increasing, new communication channels (email, social, etc.) and print embellishments or decorations (such as with our MGI solutions) have been the moving factors that continue to reset expectations for end customers. (more…)