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  • Print and Digital Communications Are Alive and Well

    , Manager, Product Marketing Industrial Print Products

    Since 2008, the digital communications industry has been publicizing “Print is Dead.” This quote is an opinion and not fact based. It reminded me of the oft-quoted line by Mark Twain, the great American humorist, when he learned that a major American newspaper had prematurely published his obituary. Upon hearing of this, Twain replied: “The reports of my death are greatly exaggerated.”

    I contend that the same can be said of the print communications industry. Yes, it’s changing and, in some cases, drastically. For instance, transactional printing has declined due to digital communications of eBill and eStatements. However, there are some legal issues that still require transactional statements to be printed in hardcopy. In fact, each segment has its own reasons for the continuing need for print. (more…)

    From Our Experts, Solutions, Strategy, Technology

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    Digital Printing Increases Profits

    , Manager of Product Marketing, Production Print

    A growing number of commercial printers find it difficult to turn a profit with traditional offset work, especially for short runs. They are looking to expand their services and efficiencies to remain competitive in a crowded marketplace – one of the many reasons to invest in digital press technology.

    With digital presses, commercial printers can offer customers high-quality, short run printing with faster turnaround times. They can increase profits by eliminating the labor costs associated with preparing and running an offset press. Job setup time is also drastically reduced and reprints are easier on digital presses.

    Additionally, because the print quality on today’s digital press systems is comparable to offset, transitioning to digital is nearly seamless. Konica Minolta’s digital presses offer precise color matching with offset presses using our Color Care technology. This software allows printers to quickly and easily measure and match colors. Color Care allows the printer to choose which output device to use – offset or digital – based on run length, without inconsistencies in image quality. (more…)

    From Our Experts, Solutions, Technology

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