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  • If you’ve ever watched golf on CBS Sports and seen broadcasters analyze a player’s swing with the Konica Minolta bizhub SwingVision camera, or seen a Mets outfielder make a leaping save over our Konica Minolta logo on the right field fence, then you probably know that we have a pretty significant presence in sports. As cool as it is to see our company’s name share the stage with superstar athletes in some of the biggest sports leagues in the world, this is only a tiny glimpse into how far Konica Minolta’s sports marketing initiatives reach. (more…)

    Corporate Citizenship, Customer Experience, From Our Experts, Marketing, Strategy

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    Being the leader means pushing the envelope

    , Senior Vice President, Business Intelligence Services and Product Planning

    No 10

    Recently, I had the opportunity to spend time with a few of our dealers and direct customers at the six-hour Tudor sports car championship race at the historic Watkins Glen Track in upstate New York.

    The No. 10 Konica Minolta Wayne Taylor Racing Corvette Daytona Prototype led a race-high 55 of 160 laps in the Six Hours of the Glen. The driving of Ricky Taylor, Jordan Taylor and Max Angelelli was brilliant, despite a variety of challenging weather.

    The racing team itself is quite similar to our business in that culture, teamwork and strategy are the key elements of their success. Meticulous planning, practice and preparation are required for every race. Engineers, drivers and mechanics all work to create the best strategy based on their knowledge of the track, classes of cars running and competitive drivers. Very similar to how we look at markets, customers and competitors as we build our business plans.

    As preparation and planning are critical to success in any venture, so is the understanding that there is a need to adapt to changing conditions. The car was not quite the fastest at the Glen, so we had to leverage our drivers’ skills, our extremely fast pit crew and fuel management. As the rain returned, Jordan Taylor stayed on the track on slick tires when all other teams pitted to change to rain tires. His ability to turn good lap times allowed us to build a substantial lead. Ricky Taylor then took over when we pitted to change to rain tires, maintaining a 25-second lead. Just as we expand our business domain into areas like IT services and ECM to differentiate ourselves from our competitors.

    Track conditions continued to deteriorate and a full course yellow was called. This means that a pace car is in front of the leaders to control the speed. No one is allowed to pass under a yellow, but they can move up to the car in front, so we lost our advantage. This was followed by a full course red, sending everyone to the pits.

    After a restart, Ricky was brilliant in keeping the lead and was extending it. But then, on Turn 10, the car broke loose and hit the tire wall, effectively ending our day.

    You may ask how this relates to our business. Why didn’t the team just sit on the lead? To me, it’s simple. The team would not be in the lead if they were complacent. They had to continue to work and be aggressive to stay ahead.

    The same is true for us. We have been very successful over the past several years. But we cannot be complacent. We are transforming our business plus our industry is transforming. Both competitor actions and external market conditions present risk to us every day. We must continue to evolve and come up with new ways to improve and grow our business. We can never take our success for granted.

    In the case of the Watkins Glen race, we didn’t get the result we wanted. But we would not have been in a position to succeed if we were complacent. More often than not, our speed and ability to adapt to change will bring a successful result.

    We win as a team. If we do not, we learn and grow as a team. Our curiosity, passion and willingness to embrace new ideas are the key to our future success. We may not win all of the time, but our passion and motivation ensure that we will most of the time.

    Leadership, Strategy, Thought Leaders

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    Sports marketing builds relationships

    , Senior Vice President, Business Intelligence Services and Product Planning
    Spieth

    Jordan Spieth hits his tee shot on the 12th hole during the final round of The Masters golf tournament at Augusta National Golf Club. Credit: Rob Schumacher/Rob Schumacher-USA TODAY Sports

    History was made over the weekend at the 2015 Masters as Jordan Spieth became the second-youngest player to wear the green jacket, behind only Tiger Woods’ effort in 1997. The 21-year-old set several records during his command of the PGA tournament. He became only the fifth person to lead the Masters from start to finish. His 28th birdie on the 15th hole made him the first player to reach 19-under-par at Augusta. His halfway total of 14-under-par broke a 39-year-old record and his 16-under for 54 holes was also a course record. This kid’s extraordinary accomplishments caught the eye of the country and the world.

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    Leadership, Marketing, Thought Leaders

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