On Saturday, April 12, the Konica Minolta-sponsored No. 10 Chevrolet Corvette Dallara Daytona Prototype car placed second in the third round of the 2014 Tudor United SportsCar Championship. This race, titled the Tequila Patron Sports Car Showcase, was part of the 40th annual Grand Prix of Long Beach Verizon IndyCar Series weekend and garnered a lot of attention from racing fans. It was also the debut of the Konica Minolta-sponsored car for Wayne Taylor Racing.
We are thrilled about this exciting new partnership with Wayne Taylor Racing that gives us even more access to the exciting world of racing, as well as the industry influencers that take part in such events. The motorsports program is an ideal platform upon which to build our business as it offers a multitude of options to further the Konica Minolta brand. By building ties with those in the racing and automotive industries, we can more effectively reach these audiences and strengthen our brand.
We hope that you were able to tune in and watch the races on Saturday, but if not, you are welcome to tune in to future events. Click here to view a full schedule. Please support us by following the below Twitter handles and hash tag #PoweredbyPartnerships during upcoming events taking place this year.
Konica Minolta Team: